13F-HR 1 zwj13f0312.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2012 Check her if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: ZWJ Investment Counsel Address: 75 14th Street NE, Suite 2900 Atlanta, GA 30309 13F File Number: 28-2376 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Clayton F. Jackson Title: President Phone: 404-873-2211 Signature, Place, and Date of Signing: Clayton F. Jackson Atlanta, Georgia May 8, 2012 Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 224 FORM 13F INFORMATION TABLE VALUE TOTAL: $607,289,000 LIST OF OTHER INCLUDED MANAGERS: NO. 13F FILE NUMBER NAME FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE 3 M CO COM 88579Y101 597 6692 SH SOLE 0 0 6692 3 M CO COM 88579Y101 75 840 SH OTHER 0 840 0 A G L RESOURCES COM 001204106 3576 91180 SH DEFINED 0 1040 90140 A G L RESOURCES COM 001204106 7118 181499 SH OTHER 0 181499 0 A T & T COM 00206R102 5945 190375 SH DEFINED 0 1261 189114 A T & T COM 00206R102 9638 308627 SH OTHER 0 308627 0 ABBOTT LABS COM 002824100 2237 36495 SH SOLE 0 0 36495 ABBOTT LABS COM 002824100 906 14775 SH OTHER 0 14775 0 ACCENTURE PLC COM G1151C101 3647 56535 SH SOLE 0 0 56535 ACCENTURE PLC COM G1151C101 6774 105020 SH OTHER 0 105020 0 ACTIONS SEMICONDUCTOR CO LTD A COM 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HUDSON CITY BANCORP COM 443683107 624 85285 SH SOLE 0 0 85285 HUDSON CITY BANCORP COM 443683107 1097 149976 SH OTHER 0 149976 0 I B M COM 459200101 5650 27078 SH DEFINED 0 226 26852 I B M COM 459200101 4320 20703 SH OTHER 0 20703 0 IMPART MEDIA GROUP INC COM 45256R106 0 11050 SH OTHER 0 11050 0 INTEL CORP COM 458140100 247 8789 SH SOLE 0 0 8789 INTEL CORP COM 458140100 159 5641 SH OTHER 0 5641 0 J.P. 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