SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL OMB Number: 3235-0104 Estimated average burden hours per response: 0.5

1. Name and Address of Reporting Person* WPP Sparkle LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 07/16/2007	3. Issuer Name and Ticker or Trading Symbol LIVEWORLD INC [ LVWD.PK ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director X 10% Owner Officer (give title below) Other (specify below)	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) Form filed by One Reporting Person X Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $0.001 per share	4,625,666	I	See Footnote(1)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person* WPP Sparkle LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP Magic LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP Sparky LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP Group (UK) LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP LN LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP 2005 LTD (Last) (First) (Middle) 27 FARM STREET (Street) LONDON X0 W1X 6RD (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* WPP GROUP PLC (Last) (First) (Middle) 27 FARM ST WIJ 5RJ (Street) LONDON ENGLAND (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

Explanation of Responses:

1. As of the date of this filing, J. Walter Thompson U.S.A., Inc. beneficially owns an aggregate of 4,625,666 shares of common stock of the Issuer (the "Shares"), including 2,625,666 shares of common stock and 2,000,000 shares of common stock issuable upon the exercise of warrants. Each of the other reporting persons on this Form 3 is a direct or indirect parent of J. Walter Thompson U.S.A., Inc. and may therefore be deemed to beneficially own the Shares.

	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Andrea Harris - WPP Group Nominees Limited Secretary	07/16/2007
	/s/ Paul Richardson - Group Finance Director	07/16/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.