UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934

(Amendment No.    )*

GoDaddy Inc.

(Name of Issuer)

Class A Common Stock, par value $0.001 per share    

(Titles of Class of Securities)

380237107

(CUSIP Number)

December 31, 2015     

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (the “Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

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Item 1(a). Name of Issuer:

GoDaddy Inc.

Item 1(b). Address of Issuer’s Principal Executive Offices:

14455 N. Hayden Road

Scottsdale, AZ 85260

Item 2(a). Name of Person Filing:

This Schedule 13G is being filed jointly by Silver Lake Group, L.L.C., a Delaware limited liability company (“SLG”), SLTA III (GP), L.L.C, a Delaware limited liability company (“SLTA”), Silver Lake Technology Associates III, L.P., a Delaware limited partnership (“Associates III”), Silver Lake Partners III, L.P., a Delaware limited partnership (“Partners III”), SLP III Kingdom Feeder I, L.P., a Delaware limited partnership (“Feeder I”), Silver Lake Technology Investors III, L.P., a Delaware limited partnership (“Investors III”), Silver Lake Partners III DE (AIV IV), L.P., a Delaware limited partnership (“Partners III DE”) and SLP GD Investors, L.L.C., a Delaware limited liability company (“SLP GD”) (each a “Reporting Person” and, together, the “Reporting Persons”), pursuant to an Agreement of Joint Filing in accordance with Rule 13d-1(k)(1) under the Act and attached as Exhibit 1 hereto.

SLG is the managing member of SLTA, which is the general partner of Associates III, which is the general partner of Partners III, which directly holds 720,730 shares of Class A Common Stock of the Issuer (the “Partners III Shares”). Associates III is also the general partner of Investors III, which directly holds 3,935 shares of Class A Common Stock of the Issuer (the “Investors III Shares”). Associates III is also the general partner of Feeder I, which directly holds 16,202,993 shares of Class A Common Stock of the Issuer (the “Feeder I Shares”). Associates III is also the general partner of Partners III DE, which is the managing member of SLP GD, which directly holds 19,805,018 shares of Class B Common Stock of the Issuer (the “SLP GD Shares” and, together with the Partners III Shares, the Investors III Shares and the Feeder I Shares, the “Silver Lake Shares”).

As the managing member of SLP GD, Partners III DE may be deemed to share voting and dispositive power with respect to the SLP GD Shares. As the general partner of each of Partners III DE, Partners III, Investors III and Feeder I, Associates III may be deemed to share voting and dispositive power with respect to the Silver Lake Shares. As the general partner of Associates III, SLTA and its managing member, SLG, may each be deemed to share voting and dispositive power with respect to the Silver Lake Shares.

Each Reporting Person disclaims beneficial ownership of the Silver Lake Shares, except to the extent of such Reporting Person’s pecuniary interest therein.

Item 2(b). Address of Principal Business Office or, if none, Residence:

The principal business address of each of the Reporting Persons is as follows:

c/o Silver Lake

2775 Sand Hill Road, Suite 100

Menlo Park, CA 94025

Item 2(c). Citizenship:

See response to Item 4 of each of the cover pages and Item 2(a) above.

Item 2(d). Titles of Classes of Securities:

Class A Common Stock, par value $0.001 per share (“Class A Common Stock”).

Item 2(e). CUSIP Number:

380237107

Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b) or (c), Check Whether the Person Filing is a(n):

If filing as a non-U.S. institution in accordance with §240. 13d-1(b)(1)(ii)(J), please specify the type of institution:                     .

Item 4. Ownership.

See responses to Item 9 on each cover page.

Entities affiliated with each of Kohlberg Kravis Roberts & Co. L.P., SLG, Technology Crossover Ventures and Mr. Robert Parsons (collectively, the “Stockholders”) are parties to a Stockholder Agreement (the “Stockholder Agreement”), which contains, among other things, certain provisions relating to transfer of, and coordination of the voting of, securities of the Issuer by the parties thereto.

By virtue of the Stockholder Agreement and the obligations and rights thereunder, the Reporting Persons, the Stockholders and/or certain of their affiliates may be deemed to constitute a “group” for purposes of Section 13(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Based in part on information provided by the Issuer, such a “group” would be deemed to beneficially own an aggregate of 126,723,025 shares of Class A Common Stock, or 83.1% of the Class A Common Stock of the Issuer calculated pursuant to Rule 13d-3. The Reporting Persons expressly disclaim beneficial ownership over any shares of Class A Common Stock that they may be deemed to beneficially own solely by reason of the Stockholder Agreement. Certain entities affiliated with Kohlberg Kravis Roberts & Co. L.P., Technology Crossover Ventures and Mr. Parsons are separately making Schedule 13G filings reporting their beneficial ownership of shares of Class A Common Stock.

If all Units of Desert Newco, LLC held by the Reporting Persons and all other holders were exchanged for newly issued shares of Class A Common Stock, there would be a total of 157,480,301 shares of Class A Common Stock outstanding as of December 30, 2015, as set forth in the prospectus filed by the Issuer on December 31, 2015, and the Reporting Persons would be deemed, in the aggregate, to be the beneficial owners of 23.3% of the outstanding Class A Common Stock.

See responses to Item 11 on each cover page and Items 2(a) and 4(a) above.

See responses to Item 5 on each cover page and Items 2(a) and 4(a) above.

See responses to Item 6 on each cover page and Items 2(a) and 4(a) above.

See responses to Item 7 on each cover page and Items 2(a) and 4(a) above.

See responses to Item 8 on each cover page and Items 2(a) and 4(a) above.

Item 5. Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ¨.

Item 6. Ownership of More than Five Percent on Behalf of Another Person.

Not Applicable.

Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.

See response to Item 2(a) above.

Item 8. Identification and Classification of Members of the Group.

See Item 4 above.

Item 9. Notice of Dissolution of Group.

Not Applicable.

Item 10. Certification.

Not Applicable.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 12, 2016

Exhibit Index