13F-HR 1 13f_final_Q1-2013.txt STRATEGIC FINANCIAL SERVICE 13F UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 03/31/2013 Check here if Amendment [ ]; Amendment Number: ____ This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Strategic Financial Services Address: 114 Business Park Drive Utica, NY 13502 United States of America Form 13F File Number: 28-____________ The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Alan Leist III Title: Managing Director Phone: (315)724-1776 Signature, Place, and Date of Signing: [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] Form 13F File Number Name 28-____________ ________________________________________________ [Repeat as necessary.] Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: ______________ Form 13F Information Table Entry Total: 101 Form 13F Information Table Value Total: $278,386 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] No. Form 13F File Number Name ____ 28-____________ ______________________________ [Repeat as necessary.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- AT&T Inc. 00206R102 2457 66964.000 SH Sole 66964.000 AbbVie Inc. 00287Y109 1416 34724.000 SH Sole 34724.000 Abbott Laboratories 002824100 1223 34619.000 SH Sole 34619.000 Air Products & Chemicals 009158106 1765 20257.000 SH Sole 20257.000 Apache Corp. 037411105 3015 39069.000 SH Sole 39069.000 Apple Inc. 037833100 7291 16471.000 SH Sole 16471.000 Baxter International Inc. 071813109 2559 35230.000 SH Sole 35230.000 Becton Dickinson & Co. 075887109 2286 23905.000 SH Sole 23905.000 BlackRock, Inc. 09247X101 2665 10375.000 SH Sole 10375.000 Boeing Co. 097023105 3839 44719.000 SH Sole 44719.000 Carters Inc. 146229109 1819 31760.000 SH Sole 31760.000 Caterpillar Inc. 149123101 2404 27640.000 SH Sole 27640.000 Chevron Corp. 166764100 3979 33486.000 SH Sole 33486.000 Coach Inc. 189754104 1653 33070.000 SH Sole 33070.000 Coca Cola Co. 191216100 2353 58194.000 SH Sole 58194.000 Cognizant Technology Solutions 192446102 1587 20715.000 SH Sole 20715.000 Colgate Palmolive Co. 194162103 6065 51382.000 SH Sole 51382.000 Covidien PLC G2554F113 2877 42404.000 SH Sole 42404.000 Dollar Tree, Inc. 256746108 1752 36185.000 SH Sole 36185.000 DuPont de Nemours 263534109 2096 42640.000 SH Sole 42640.000 EMC Corp. 268648102 2355 98590.000 SH Sole 98590.000 Eaton Corporation PLC G29183103 1963 32048.000 SH Sole 32048.000 Exxon Mobil Corp. 30231G102 3134 34781.000 SH Sole 34781.000 Family Dollar Stores, Inc. 307000109 1862 31527.000 SH Sole 31527.000 GNC Holdings Inc. 36191G107 2528 64370.000 SH Sole 64370.000 General Electric Co. 369604103 846 36604.000 SH Sole 36604.000 General Mills 370334104 2530 51308.000 SH Sole 51308.000 Google, Inc. 38259P508 2021 2545.000 SH Sole 2545.000 HSBC Holdings PLC ADR 404280406 2381 44645.000 SH Sole 44645.000 Halliburton Co. 406216101 1366 33815.000 SH Sole 33815.000 Harman International Industrie 413086109 1347 30175.000 SH Sole 30175.000 Hologic Inc. 436440101 3002 132810.000 SH Sole 132810.000 Honeywell International Inc. 438516106 2611 34645.000 SH Sole 34645.000 Intel Corp. 458140100 1696 77661.000 SH Sole 77661.000 International Business Machine 459200101 3202 15012.000 SH Sole 15012.000 J M Smucker Co. 832696405 1533 15455.000 SH Sole 15455.000 JP Morgan Chase & Co. 46625H100 2635 55517.000 SH Sole 55517.000 Johnson & Johnson 478160104 2516 30860.000 SH Sole 30860.000 Johnson Controls Inc. 478366107 1170 33356.000 SH Sole 33356.000 Life Time Fitness Inc. 53217R207 2042 47735.000 SH Sole 47735.000 M&T Bank Corp. 55261F104 2708 26248.000 SH Sole 26248.000 Mattel, Inc. 577081102 1584 36185.000 SH Sole 36185.000 McCormick & Co. Inc. 579780206 1038 14113.000 SH Sole 14113.000 McDonalds Corp. 580135101 2490 24980.000 SH Sole 24980.000 McKesson Corp. 58155Q103 2813 26060.000 SH Sole 26060.000 Medtronic, Inc. 585055106 1775 37805.000 SH Sole 37805.000 Microsoft Corp. 594918104 4910 171641.000 SH Sole 171641.000 Mondelez International, Inc. 609207105 3506 114523.000 SH Sole 114523.000 Mosaic Co. 61945C103 1525 25590.000 SH Sole 25590.000 NextEra Energy, Inc. (Formerly 65339f101 2504 32235.000 SH Sole 32235.000 Nike Inc. 654106103 3219 54553.000 SH Sole 54553.000 Norfolk Southern 655844108 1999 25935.000 SH Sole 25935.000 Occidental Petroleum Corp. 674599105 2481 31660.000 SH Sole 31660.000 Oracle Corp. 68389X105 2901 89740.000 SH Sole 89740.000 PPG Industries Inc. 693506107 2087 15585.000 SH Sole 15585.000 PPL Corporation 69351T106 2738 87440.000 SH Sole 87440.000 Pepsico Inc. 713448108 2593 32772.000 SH Sole 32772.000 Pfizer Inc. 717081103 321 11136.000 SH Sole 11136.000 Phillips 66 718546104 1185 16941.000 SH Sole 16941.000 Priceline.com Inc. 741503403 2863 4160.000 SH Sole 4160.000 Procter & Gamble Co. 742718109 2449 31780.000 SH Sole 31780.000 QUALCOMM, Inc. 747525103 3717 55529.000 SH Sole 55529.000 Rayonier Inc. 754907103 2226 37308.000 SH Sole 37308.000 Sanofi-Aventis ADR 80105N105 1556 30455.000 SH Sole 30455.000 Schlumberger Ltd. 806857108 2066 27591.000 SH Sole 27591.000 Sirona Dental Systems Inc. 82966C103 716 9715.000 SH Sole 9715.000 Skyworks Solutions 83088M102 1565 71055.000 SH Sole 71055.000 Spectra Energy 847560109 1870 60808.000 SH Sole 60808.000 T. Rowe Price Group Inc. 74144T108 2610 34855.000 SH Sole 34855.000 Teva Pharmaceutical ADR 881624209 1714 43202.000 SH Sole 43202.000 The Bank of New York Mellon Co 064058100 2587 92423.000 SH Sole 92423.000 Tiffany & Co. 886547108 960 13810.000 SH Sole 13810.000 Total ADR 89151E109 2807 58505.000 SH Sole 58505.000 Triumph Group, Inc. 896818101 3058 38950.000 SH Sole 38950.000 Tupperware Brands Corporation 899896104 1925 23548.000 SH Sole 23548.000 Unilever PLC ADR 904767704 1474 34890.000 SH Sole 34890.000 Union Pacific Corporation 907818108 1569 11020.000 SH Sole 11020.000 United Technologies Corp. 913017109 2465 26383.000 SH Sole 26383.000 UnitedHealth Group Inc. 91324P102 2148 37550.000 SH Sole 37550.000 VF Corp. 918204108 1814 10815.000 SH Sole 10815.000 Ventas Inc. 92276F100 2438 33300.000 SH Sole 33300.000 Verizon Communications Inc. 92343V104 2576 52407.000 SH Sole 52407.000 Visa Inc. 92826C839 2314 13622.000 SH Sole 13622.000 Walt Disney Co. 254687106 1470 25872.000 SH Sole 25872.000 Waste Management Inc. 94106L109 1680 42842.000 SH Sole 42842.000 WellPoint Inc. 94973V107 2175 32835.000 SH Sole 32835.000 Wisconsin Energy 976657106 2971 69270.000 SH Sole 69270.000 Xylem Inc. 98419M100 1648 59785.000 SH Sole 59785.000 Yum Brands Inc. 988498101 1707 23735.000 SH Sole 23735.000 PowerShares DB Commodity Index 73935S105 5268 192905.000 SH Sole 192905.000 S&P 400 Mid-Cap Depository Rec 78467Y107 8862 42255.000 SH Sole 42255.000 SPDR Gold Trust 78463V107 6683 43265.000 SH Sole 43265.000 SPDR S&P China 78463X400 3368 48150.000 SH Sole 48150.000 Vanguard Dividend Appreciation 921908844 1221 18583.000 SH Sole 18583.000 Vanguard FTSE All-World ex-US 922042775 5543 119565.000 SH Sole 119565.000 Vanguard FTSE Emerging Markets 922042858 8578 199970.000 SH Sole 199970.000 Vanguard REIT Index 922908553 6220 88195.000 SH Sole 88195.000 iShares MSCI EAFE Index Fund 464287465 13320 225841.000 SH Sole 225841.000 iShares MSCI Emerging Markets 464287234 4357 101865.000 SH Sole 101865.000 iShares Russell 1000 Growth In 464287614 833 11665.000 SH Sole 11665.000 iShares Russell 2000 Index 464287655 8778 92956.000 SH Sole 92956.000