13F-HR 1 13f_final_Q4-2012.txt SFS FORM 13F UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2012 Check here if Amendment [ ]; Amendment Number: ____ This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Strategic Financial Services Address: 114 Business Park Drive Utica, NY 13502 United States of America Form 13F File Number: 28-____________ The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Alan Leist III Title: Managing Director Phone: (315)724-1776 Signature, Place, and Date of Signing: [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] Form 13F File Number Name 28-____________ ________________________________________________ [Repeat as necessary.] Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: ______________ Form 13F Information Table Entry Total: 108 Form 13F Information Table Value Total: $240,777 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] No. Form 13F File Number Name ____ 28-____________ ______________________________ [Repeat as necessary.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- AT&T Inc. COM 00206R102 2049 60784.000 SH Sole 60784.000 Abbott Laboratories COM 002824100 1963 29964.000 SH Sole 29964.000 Air Products & Chemicals COM 009158106 1446 17207.000 SH Sole 17207.000 Apache Corp. COM 037411105 2341 29819.000 SH Sole 29819.000 Apple Inc. COM 037833100 7622 14323.000 SH Sole 14323.000 Bank of America Corp. COM 060505104 273 23537.000 SH Sole 23537.000 Baxter International Inc. COM 071813109 2001 30025.000 SH Sole 30025.000 Becton Dickinson & Co. COM 075887109 1592 20365.000 SH Sole 20365.000 BlackRock, Inc. COM 09247X101 1807 8740.000 SH Sole 8740.000 Boeing Co. COM 097023105 2355 31252.000 SH Sole 31252.000 Carters Inc. COM 146229109 1627 29235.000 SH Sole 29235.000 Caterpillar Inc. COM 149123101 1798 20067.000 SH Sole 20067.000 Chevron Corp. COM 166764100 3128 28928.000 SH Sole 28928.000 Coach Inc. COM 189754104 1712 30845.000 SH Sole 30845.000 Coca Cola Co. COM 191216100 1732 47784.000 SH Sole 47784.000 Cognizant Technology Solutions COM 192446102 2574 34840.000 SH Sole 34840.000 Colgate Palmolive Co. COM 194162103 6093 58287.000 SH Sole 58287.000 Community Bank System, Inc. COM 203607106 271 9919.000 SH Sole 9919.000 Conmed Corp. COM 207410101 116 4135.000 SH Sole 4135.000 ConocoPhillips COM 20825C104 137 2368.000 SH Sole 2368.000 Covidien PLC COM G2554F113 2258 39099.000 SH Sole 39099.000 Dollar Tree, Inc. COM 256746108 1382 34085.000 SH Sole 34085.000 DuPont de Nemours COM 263534109 1826 40595.000 SH Sole 40595.000 EMC Corp. COM 268648102 2327 91995.000 SH Sole 91995.000 Eastern Insurance Holdings, In COM 276534104 1565 91627.000 SH Sole 91627.000 Eaton Corporation PLC COM G29183103 1486 27423.000 SH Sole 27423.000 Enquest PLC COM B635TG906 141 69950.000 SH Sole 69950.000 Exxon Mobil Corp. COM 30231G102 3169 36617.000 SH Sole 36617.000 Family Dollar Stores, Inc. COM 307000109 1688 26614.000 SH Sole 26614.000 GNC Holdings Inc. COM 36191G107 2023 60785.000 SH Sole 60785.000 General Electric Co. COM 369604103 769 36641.000 SH Sole 36641.000 General Mills COM 370334104 2619 64788.000 SH Sole 64788.000 Gold Standard Ventures Corp. COM 380738104 99 75000.000 SH Sole 75000.000 Google, Inc. COM 38259P508 2921 4130.000 SH Sole 4130.000 HSBC Holdings PLC ADR COM 404280406 1345 25335.000 SH Sole 25335.000 Halliburton Co. COM 406216101 1065 30705.000 SH Sole 30705.000 Harman International Industrie COM 413086109 1252 28045.000 SH Sole 28045.000 Hologic Inc. COM 436440101 1874 93635.000 SH Sole 93635.000 Honeywell International Inc. COM 438516106 1890 29775.000 SH Sole 29775.000 Intel Corp. COM 458140100 2006 97305.000 SH Sole 97305.000 International Business Machine COM 459200101 3128 16331.000 SH Sole 16331.000 J M Smucker Co. COM 832696405 1143 13254.000 SH Sole 13254.000 JP Morgan Chase & Co. COM 46625H100 2791 63477.000 SH Sole 63477.000 Johnson & Johnson COM 478160104 2736 39032.000 SH Sole 39032.000 Johnson Controls Inc. COM 478366107 973 31731.000 SH Sole 31731.000 KeyCorp COM 493267108 135 16067.000 SH Sole 16067.000 Life Time Fitness Inc. COM 53217R207 1524 30965.000 SH Sole 30965.000 M&T Bank Corp. COM 55261F104 4169 42336.000 SH Sole 42336.000 Mattel, Inc. COM 577081102 1131 30885.000 SH Sole 30885.000 McCormick & Co. Inc. COM 579780206 834 13123.000 SH Sole 13123.000 McDonalds Corp. COM 580135101 1973 22365.000 SH Sole 22365.000 McKesson Corp. COM 58155Q103 3703 38195.000 SH Sole 38195.000 Medtronic, Inc. COM 585055106 1316 32080.000 SH Sole 32080.000 Microsoft Corp. COM 594918104 3973 148730.000 SH Sole 148730.000 Mondelez International, Inc. COM 609207105 1664 65372.000 SH Sole 65372.000 Mosaic Co. COM 61945C103 1389 24530.000 SH Sole 24530.000 NBT Bancorp Inc. COM 628778102 223 11003.000 SH Sole 11003.000 NextEra Energy, Inc. (Formerly COM 65339f101 1922 27785.000 SH Sole 27785.000 Nike Inc. COM 654106103 2610 50576.000 SH Sole 50576.000 Norfolk Southern COM 655844108 1380 22315.000 SH Sole 22315.000 Northern Superior Resources In COM 665804100 2 20000.000 SH Sole 20000.000 Occidental Petroleum Corp. COM 674599105 1332 17390.000 SH Sole 17390.000 Oracle Corp. COM 68389X105 1982 59480.000 SH Sole 59480.000 PPG Industries Inc. COM 693506107 1814 13405.000 SH Sole 13405.000 PPL Corporation COM 69351T106 2137 74650.000 SH Sole 74650.000 Pepsico Inc. COM 713448108 1923 28107.000 SH Sole 28107.000 Pfizer Inc. COM 717081103 279 11136.000 SH Sole 11136.000 Phillips 66 COM 718546104 742 13968.500 SH Sole 13968.500 Priceline.com Inc. COM 741503403 2382 3840.000 SH Sole 3840.000 Procter & Gamble Co. COM 742718109 2166 31899.000 SH Sole 31899.000 QUALCOMM, Inc. COM 747525103 3170 51239.000 SH Sole 51239.000 Rayonier Inc. COM 754907103 1636 31568.000 SH Sole 31568.000 Raytheon Co. COM 755111507 1795 31180.000 SH Sole 31180.000 Sanofi-Aventis ADR COM 80105N105 1262 26635.000 SH Sole 26635.000 Schlumberger Ltd. COM 806857108 1085 15661.000 SH Sole 15661.000 Searchlight Minerals COM 812224202 30 50000.000 SH Sole 50000.000 Sirona Dental Systems Inc. COM 82966C103 1143 17725.000 SH Sole 17725.000 Spectra Energy COM 847560109 1375 50230.000 SH Sole 50230.000 T. Rowe Price Group Inc. COM 74144T108 2122 32595.000 SH Sole 32595.000 Teva Pharmaceutical ADR COM 881624209 1516 40602.000 SH Sole 40602.000 The Bank of New York Mellon Co COM 064058100 2018 78539.000 SH Sole 78539.000 Tiffany & Co. COM 886547108 1219 21255.000 SH Sole 21255.000 Total ADR COM 89151E109 2673 51390.000 SH Sole 51390.000 Triumph Group, Inc. COM 896818101 2365 36215.000 SH Sole 36215.000 Tupperware Brands Corporation COM 899896104 1847 28818.000 SH Sole 28818.000 Unilever PLC ADR COM 904767704 1166 30110.000 SH Sole 30110.000 United Technologies Corp. COM 913017109 2007 24467.000 SH Sole 24467.000 VF Corp. COM 918204108 1351 8950.000 SH Sole 8950.000 Ventas Inc. COM 92276F100 1822 28155.000 SH Sole 28155.000 Verizon Communications Inc. COM 92343V104 2072 47885.000 SH Sole 47885.000 Visa Inc. COM 92826C839 1921 12672.000 SH Sole 12672.000 Waste Management Inc. COM 94106L109 1237 36670.000 SH Sole 36670.000 WellPoint Inc. COM 94973V107 1665 27335.000 SH Sole 27335.000 Wisconsin Energy COM 976657106 2192 59475.000 SH Sole 59475.000 Xylem Inc. COM 98419M100 1508 55655.000 SH Sole 55655.000 Yum Brands Inc. COM 988498101 1449 21816.000 SH Sole 21816.000 PowerShares DB Commodity Index 73935S105 4084 147020.000 SH Sole 147020.000 S&P 400 Mid-Cap Depository Rec 78467Y107 10585 57000.000 SH Sole 57000.000 SPDR Gold Trust 78463V107 6124 37797.000 SH Sole 37797.000 SPDR S&P China 78463X400 3087 41660.000 SH Sole 41660.000 Vanguard Dividend Appreciation 921908844 5524 92723.000 SH Sole 92723.000 Vanguard FTSE All-World ex-US 922042775 4998 109235.000 SH Sole 109235.000 Vanguard FTSE Emerging Markets 922042858 7516 168790.000 SH Sole 168790.000 Vanguard REIT Index 922908553 4597 69865.000 SH Sole 69865.000 iShares MSCI EAFE Index Fund 464287465 9359 164591.000 SH Sole 164591.000 iShares MSCI Emerging Markets 464287234 4198 94645.000 SH Sole 94645.000 iShares Russell 1000 Growth In 464287614 1279 19530.000 SH Sole 19530.000 iShares Russell 2000 Index 464287655 5962 70706.000 SH Sole 70706.000