13F-HR 1 inftable.txt 13F FOR PERIOD ENDING MARCH 31, 2013 UNITED STATES SECRITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ] Amendment Number: This Amendment: [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC. Address: 580 CALIFORNIA STREET, SUITE 1900 SAN FRANCISCO, CA 94104 Form 13F File Number: 028-05208 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: ALICIA CHENG Title: CCO Phone: 650-223-7909 Signature, Place, and Date of Signing: /s/ ALICIA W. CHENG SAN FRANCISCO, CA April 9, 2013 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 180 Form 13F Information Table Value Total: 698058 (x$1000) List of Other Included Managers: None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Company COM 88579y101 487 4581 SH Sole 4581 Abbott Labs COM 002824100 6717 190183 SH Sole 190183 AbbVie, Inc. COM 00287Y109 2692 66010 SH Sole 66010 Accenture PLC COM G1151C101 2124 27957 SH Sole 27957 Affiliated Managers Group COM 008252108 7581 49367 SH Sole 49367 Aflac Inc COM 001055102 2059 39589 SH Sole 39589 Air Prods & Chems Inc COM 009158106 6867 78825 SH Sole 78825 Altria Group Inc COM 02209S103 2654 77175 SH Sole 77175 Ameren Corp COM 023608102 776 22171 SH Sole 22171 American Elec Power, Inc COM 025537101 1861 38275 SH Sole 38275 American Express Co COM 025816109 9190 136229 SH Sole 136229 AmeriGas Partners, LP COM 030975106 901 20048 SH Sole 20048 Amgen Inc COM 031162100 1789 17453 SH Sole 17453 Apple Inc COM 037833100 11358 25658 SH Sole 25658 Astex Pharmaceuticals Inc Com COM 04624B103 893 200000 SH Sole 200000 AT&T Inc COM 00206R102 9341 254582 SH Sole 254582 Automatic Data Processing Inc COM 053015103 8245 126783 SH Sole 126783 Bank of America COM 060505104 1057 86766 SH Sole 86766 Baxter Intl Inc COM 071813109 244 3364 SH Sole 3364 Bemis Inc COM 081437105 1757 43540 SH Sole 43540 Berkshire Hathaway COM 084670108 313 2 SH Sole 2 Berkshire Hathaway B COM 084670702 4185 40167 SH Sole 40167 Biogen Idec Inc COM 09062x103 1036 5381 SH Sole 5381 Boeing Co COM 097023105 2511 29247 SH Sole 29247 BP plc Sponsored ADR COM 055622104 3710 87601 SH Sole 87601 Bristol Myers Squibb COM 110122108 5034 122225 SH Sole 122225 CapitalSource, Inc REIT COM 14055X102 280 29142 SH Sole 29142 Caterpillar Inc COM 149123101 2724 31325 SH Sole 31325 Chevron Corp COM 166764100 17680 148793 SH Sole 148793 Chubb Corp COM 171232101 244 2786 SH Sole 2786 Cisco Systems COM 17275r102 3049 145944 SH Sole 145944 Citrix Systems Inc COM 177376100 450 6240 SH Sole 6240 Coca Cola Co COM 191216100 6013 148692 SH Sole 148692 Conagra Inc COM 205887102 1050 29315 SH Sole 29315 Conocophillips COM 20825C104 772 12850 SH Sole 12850 Consolidated Edison COM 209115104 1886 30896 SH Sole 30896 Costco Wholesale Corp COM 22160K105 1642 15475 SH Sole 15475 Covidien Plc COM G2554F113 394 5801 SH Sole 5801 CVS Caremark Corporation COM 126650100 8429 153283 SH Sole 153283 Daily Journal Corp COM 233912104 1292 11637 SH Sole 11637 Danaher Corp COM 235851102 16324 262648 SH Sole 262648 De Master Blenders 1753 N.V. 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COM 50076Q106 811 15745 SH Sole 15745 Life Technologies Corp. COM 53217v109 368 5700 SH Sole 5700 Lincoln Natl Corp Ind COM 534187109 469 14367 SH Sole 14367 Lowes Companies, Inc COM 548661107 7659 201978 SH Sole 201978 Marathon Oil Corp COM 565849106 1721 51050 SH Sole 51050 McDonalds Corp COM 580135101 1093 10966 SH Sole 10966 McGraw-Hill Cos Inc COM 580645109 266 5100 SH Sole 5100 Merck & Co COM 58933Y105 513 11605 SH Sole 11605 Microsoft Corp COM 594918104 15865 554619 SH Sole 554619 Mondelez International, Inc. COM 609207105 1446 47243 SH Sole 47243 Monsanto Co COM 61166W101 4930 46675 SH Sole 46675 Nextera Energy, Inc COM 65339F101 214 2750 SH Sole 2750 Nike Inc Cl B COM 654106103 1888 32000 SH Sole 32000 Noble Energy, Inc. COM 655044105 578 5000 SH Sole 5000 Nordstrom Inc COM 655664100 4267 77250 SH Sole 77250 Novartis A G Sponsored ADR COM 66987V109 9324 130886 SH Sole 130886 Nucor Corp COM 670346105 3734 80900 SH Sole 80900 Omnicom Group Inc COM 681919106 359 6100 SH Sole 6100 Oracle Corp. COM 68389x105 11090 343040 SH Sole 343040 Paccar, Inc. COM 693718108 1713 33888 SH Sole 33888 Penn West Energy Tr Unit COM 707887105 852 79217 SH Sole 79217 Pepsico Inc COM 713448108 14320 181009 SH Sole 181009 Pfizer Inc COM 717081103 9840 340945 SH Sole 340945 Philip Morris Intl Inc COM 718172109 6700 72272 SH Sole 72272 Pinnacle West Capital Corp. COM 723484101 1352 23350 SH Sole 23350 PowerShares ETF Dynamic Biotec COM 73935x856 502 19150 SH Sole 19150 Praxair Inc COM 74005P104 956 8575 SH Sole 8575 Precision Castparts Corp. COM 740189105 5643 29758 SH Sole 29758 Procter & Gamble Co COM 742718109 24205 314107 SH Sole 314107 Qualcomm Inc COM 747525103 10998 164290 SH Sole 164290 Royal Dutch Shell Plc Spons AD COM 780259206 2613 40107 SH Sole 40107 Scana Corp COM 80589M102 2356 46050 SH Sole 46050 Schlumberger Ltd COM 806857108 12113 161748 SH Sole 161748 Schwab Charles Corp COM 808513105 285 16126 SH Sole 16126 SKK Restaurant Group LLC COM 25 25000 SH Sole 25000 Southern Co COM 842587107 1834 39080 SH Sole 39080 Stericycle Inc. COM 858912108 6917 65141 SH Sole 65141 Target Corp COM 87612E106 8179 119484 SH Sole 119484 The ADT Corporation Com COM 00101J106 241 4931 SH Sole 4931 Thermo Fisher Scientific COM 883556102 6204 81115 SH Sole 81115 TJX Companies, Inc COM 872540109 589 12608 SH Sole 12608 Travelers Companies Inc COM 89417E109 11885 141168 SH Sole 141168 True Religion Apparel COM 89784N104 313 12000 SH Sole 12000 U.S. Bancorp COM 902973304 515 15172 SH Sole 15172 Union Pacific Corp. COM 907818108 7156 50251 SH Sole 50251 United Technologies Corp COM 913017109 9246 98958 SH Sole 98958 Verizon Communications COM 92343V104 1269 25828 SH Sole 25828 Visa, Inc. COM 92826c839 844 4969 SH Sole 4969 Vodafone Grp ADR COM 92857W209 1894 66673 SH Sole 66673 Vulcan Materials COM 929160109 300 5803 SH Sole 5803 Wal Mart Stores Inc COM 931142103 8759 117055 SH Sole 117055 Walgreen Co COM 931422109 2868 60141 SH Sole 60141 Walt Disney Co COM 254687106 12456 219292 SH Sole 219292 Wells Fargo & Co COM 949746101 19538 528199 SH Sole 528199 Xcel Energy Inc COM 98389B100 524 17645 SH Sole 17645 Yum Brands Inc COM 988498101 1284 17855 SH Sole 17855 Zimmer Holdings COM 98956p102 861 11440 SH Sole 11440 iShares Dow Jones Select Divid 464287168 4926 77705 SH Sole 77705 iShares Russell 1000 Growth In 464287614 1938 27150 SH Sole 27150 iShares Russell 1000 Index (ET 464287622 244 2800 SH Sole 2800 iShares Tr Russell 1000 Value 464287598 1652 20356 SH Sole 20356 PowerShares DWA Technical Lead 73935X153 9808 317199 SH Sole 317199 PowerShares ETF Trust Finl Pfd 73935X229 482 26000 SH Sole 26000 PowerShares FTSE RAFI US 1000 73935X583 13605 194103 SH Sole 194103 PowerShares QQQ Trust 73935A104 479 6945 SH Sole 6945 SPDR S&P MidCap 400 78467Y107 202 962 SH Sole 962 SPDR Tr Unit Ser 1 78462F103 20887 133319 SH Sole 133319 Vanguard Dividend Appreciation 921908844 1982 30160 SH Sole 30160 Vanguard Index Fds Growth ETF 922908736 3393 43781 SH Sole 43781 Vanguard Value ETF 922908744 4054 61858 SH Sole 61858 American Funds Washington Mutu 939330106 203 5956 SH Sole 5956 AQR Fds Momntm Fd Cl L 00203H701 2495 141930 SH Sole 141930 Chestnut Str Exch Fd Sh Partsh 166668103 16023 37432 SH Sole 37432 Columbia Acorn International F 197199813 590 13493 SH Sole 13493 Dodge & Cox Balanced Fd 256201104 412 4872 SH Sole 4872 Dodge & Cox Stk Fd 256219106 1268 9348 SH Sole 9348 DWS Dreman Small Mid Cap Val V 139 10291 SH Sole 10291 Fidelity Equity Income II 316145101 402 18523 SH Sole 18523 Harris Assoc Invt Tr Oakmark F 413838103 397 7459 SH Sole 7459 Longleaf Partners Small-Cap 543069207 1259 38909 SH Sole 38909 Schwab Invts 1000 Index Inv 808517106 319 7482 SH Sole 7482 Schwab S&P 500 Portfolio 245 9803 SH Sole 9803 T. Rowe Price Blue Chip Growth 388 7858 SH Sole 7858 T. Rowe Price Equity Income Fu 779547108 3958 135177 SH Sole 135177 T. Rowe Price International St 77956H203 443 30019 SH Sole 30019 T. Rowe Price Science & Tech 77957M102 366 12522 SH Sole 12522 Vanguard US Growth Inv 921910105 330 14149 SH Sole 14149 Vanguard Value Index Adm 1230 48077 SH Sole 48077 Vanguard Windsor II Admiral Sh 922018304 1099 19108 SH Sole 19108 Vanguard Winsor II Fund 922018205 1971 60827 SH Sole 60827 Vanguard/Wellington Fd 921935102 853 23685 SH Sole 23685 Vanguard/Wellington Fund Admir 921935201 5287 85007 SH Sole 85007 Wells Fargo VT Advantage Oppor 259 18613 SH Sole 18613 Travelcenters of America, LLC PRD JKE174103 0 180000 SH Sole 180000 Plum Creek Timber Co 729251108 209 4000 SH Sole 4000 Franklin Income Fund Cl A 353496300 114 49094 SH Sole 49094 SEI Instl Mgd S&P 500 Index E 285 6598 SH Sole 6598 Vanguard 500 Index Signal 504 4217 SH Sole 4217 American International Group I acg874152 0 47506 SH Sole 47506