13F-HR 1 inftable.txt 13F FOR PERIOD ENDING DECEMBER 31, 2012 UNITED STATES SECRITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2012 Check here if Amendment [ ] Amendment Number: This Amendment: [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC. Address: 580 CALIFORNIA STREET, SUITE 1900 SAN FRANCISCO, CA 94104 Form 13F File Number: 028-05208 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: ALICIA CHENG Title: CCO Phone: 650-223-7909 Signature, Place, and Date of Signing: /s/ ALICIA W. CHENG SAN FRANCISCO, CA FEBRUARY 6, 2013 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 183 Form 13F Information Table Value Total: 642773 (x$1000) List of Other Included Managers: None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 1/100 Berkshire Hathaway COM 084990175 670 500 SH Sole 500 3M Company COM 88579y101 2889 31112 SH Sole 31112 Abbott Labs COM 002824100 12219 186545 SH Sole 186545 Accenture PLC COM G1151C101 486 7301 SH Sole 7301 Affiliated Managers Group COM 008252108 6229 47864 SH Sole 47864 Aflac Inc COM 001055102 2103 39589 SH Sole 39589 Air Prods & Chems Inc COM 009158106 5102 60720 SH Sole 60720 Altria Group Inc COM 02209S103 2434 77433 SH Sole 77433 Ameren Corp COM 023608102 827 26916 SH Sole 26916 American Elec Pwr Inc COM 025537101 1666 39025 SH Sole 39025 American Express Co COM 025816109 7607 132339 SH Sole 132339 AmeriGas LP COM 030975106 777 20048 SH Sole 20048 Amgen Inc COM 031162100 1608 18652 SH Sole 18652 Apple Inc COM 037833100 12984 24398 SH Sole 24398 Ares Capital Corp. COM 04010L103 198 11302 SH Sole 11302 Astex Pharmaceuticals Inc Com COM 04624B103 582 200000 SH Sole 200000 AT&T Inc COM 00206R102 9627 285576 SH Sole 285576 Automatic Data Processing Inc COM 053015103 7266 127634 SH Sole 127634 Bank of America COM 060505104 903 77750 SH Sole 77750 Baxter Intl Inc COM 071813109 236 3536 SH Sole 3536 Bemis Inc COM 081437105 1457 43540 SH Sole 43540 Berkshire Hathaway COM 084670108 268 2 SH Sole 2 Berkshire Hathaway B COM 084670207 3868 43125 SH Sole 43125 BG Group PLC ADR COM 055434203 277 16600 SH Sole 16600 Biogen Idec Inc COM 09062x103 691 4723 SH Sole 4723 Boeing Co COM 097023105 2332 30947 SH Sole 30947 BP plc Sponsored ADR COM 055622104 3646 87569 SH Sole 87569 Bristol Myers Squibb COM 110122108 4094 125625 SH Sole 125625 CapitalSource, Inc COM 14055X102 269 35492 SH Sole 35492 Caterpillar Inc COM 149123101 2780 31025 SH Sole 31025 Chevron Corp COM 166764100 15923 147244 SH Sole 147244 Chubb Corp COM 171232101 227 3017 SH Sole 3017 Cisco Systems COM 17275r102 2998 152580 SH Sole 152580 Citrix Systems Inc COM 177376100 4832 73631 SH Sole 73631 Coca Cola Co COM 191216100 5483 151252 SH Sole 151252 Conagra Inc COM 205887102 865 29315 SH Sole 29315 Conocophillips COM 20825C104 573 9884 SH Sole 9884 Consolidated Edison COM 209115104 1776 31971 SH Sole 31971 Costco Whsl Corp COM 22160K105 1528 15475 SH Sole 15475 Covidien Plc COM G2554F113 341 5901 SH Sole 5901 CVS Caremark Corporation COM 126650100 7228 149493 SH Sole 149493 Daily Journal Corp COM 233912104 1077 11637 SH Sole 11637 Danaher Corp COM 235851102 13622 243688 SH Sole 243688 De Master Blenders 1753 N.V. COM N2563N109 1437 125000 SH Sole 125000 Deere & Co COM 244199105 536 6200 SH Sole 6200 Diebold Inc COM 253651103 963 31450 SH Sole 31450 Discovery Holding Co Class A C COM 25470F104 5169 81430 SH Sole 81430 Disney Walt Co COM 254687106 10761 216129 SH Sole 216129 Dominion Res Inc Va COM 25746U109 1944 37527 SH Sole 37527 Dte Energy Co COM 233331107 344 5725 SH Sole 5725 Duke Energy Corp COM 26441C204 3355 52592 SH Sole 52592 Dun & Bradstreet Corp COM 26483E100 486 6185 SH Sole 6185 eBay Inc COM 278642103 7216 141502 SH Sole 141502 Ecolab Inc COM 278865100 8278 115135 SH Sole 115135 Electronic Arts, Inc COM 285512109 639 44000 SH Sole 44000 Eli Lilly&Co COM 532457108 228 4630 SH Sole 4630 EMC Corp. COM 268648102 5666 223968 SH Sole 223968 Emerson Elec Co COM 291011104 6802 128437 SH Sole 128437 EOG Resources Inc COM 26875P101 348 2884 SH Sole 2884 Express Scripts Inc COM 30219G108 537 9942 SH Sole 9942 Exxon Mobil Corp COM 30231G102 20132 232602 SH Sole 232602 Fiserv Inc COM 337738108 1005 12712 SH Sole 12712 Franklin Resources Inc COM 354613101 1540 12250 SH Sole 12250 General Electric Co. COM 369604103 12755 607693 SH Sole 607693 General Mls Inc COM 370334104 202 5000 SH Sole 5000 Glaxosmithkline Plc Sponsored COM 37733W105 2386 54881 SH Sole 54881 Google, Inc. COM 38259p508 9217 13030 SH Sole 13030 Great Plains Energy, Inc. COM 391164100 1415 69684 SH Sole 69684 Hawaiian Elec Inds COM 419870100 592 23530 SH Sole 23530 Health Care REIT, Inc COM 42217K106 276 4507 SH Sole 4507 Heinz H J Co COM 423074103 260 4500 SH Sole 4500 Hillshire Brands Co COM 432589109 844 30000 SH Sole 30000 Home Depot Inc COM 437076102 3665 59260 SH Sole 59260 Integrys Energy Group COM 45822P105 1308 25048 SH Sole 25048 Intel Corp COM 458140100 5450 264295 SH Sole 264295 International Business Machs COM 459200101 10530 54970 SH Sole 54970 Intuit COM 461202103 8013 134726 SH Sole 134726 Johnson & Johnson COM 478160104 12716 181392 SH Sole 181392 Johnson Ctls Inc COM 478366107 3776 123101 SH Sole 123101 JPMorgan Chase & Co COM 46625H100 11696 266009 SH Sole 266009 Key Tronic Inc COM 493144109 587 57300 SH Sole 57300 Kimberly Clark Corp COM 494368103 1942 23000 SH Sole 23000 Kinder Morgan Energy Partners COM 494550106 3916 49080 SH Sole 49080 Kinder Morgan Inc COM 49455P101 913 25850 SH Sole 25850 Kraft Foods Group, Inc. COM 50075N104 713 15679 SH Sole 15679 Life Technologies Corp. COM 53217v109 309 6300 SH Sole 6300 Lincoln Natl Corp Ind COM 534187109 505 19517 SH Sole 19517 Lowes Cos Inc COM 548661107 6857 193058 SH Sole 193058 Marathon Oil Corp COM 565849106 1565 51050 SH Sole 51050 McDonalds Corp COM 580135101 942 10676 SH Sole 10676 McGraw-Hill Cos Inc COM 580645109 273 5000 SH Sole 5000 Merck & Co COM 58933Y105 468 11432 SH Sole 11432 Microsoft Corp COM 594918104 14497 542776 SH Sole 542776 Mondelez International, Inc. COM 609207105 1197 47043 SH Sole 47043 Monsanto Co COM 61166W101 4584 48431 SH Sole 48431 Nike Inc Cl B COM 654106103 1788 34644 SH Sole 34644 Noble Energy, Inc. COM 655044105 509 5000 SH Sole 5000 Nordstrom Inc COM 655664100 4133 77250 SH Sole 77250 Novartis A G Sponsored ADR COM 66987V109 7530 118956 SH Sole 118956 Nucor Corp COM 670346105 3483 80700 SH Sole 80700 Omnicom Group Inc COM 681919106 345 6900 SH Sole 6900 Oracle Corp. COM 68389x105 11120 333726 SH Sole 333726 Paccar, Inc. COM 693718108 1532 33888 SH Sole 33888 Penn West Energy Tr Tr Unit COM 707887105 1160 106787 SH Sole 106787 Pepsico Inc COM 713448108 12195 178204 SH Sole 178204 Pfizer Inc COM 717081103 8751 348933 SH Sole 348933 Philip Morris Intl Inc COM 718172109 6062 72472 SH Sole 72472 Pinnacle West Capital Corp. COM 723484101 1190 23350 SH Sole 23350 PowerShares ETF Dynamic Biotec COM 73935x856 474 20750 SH Sole 20750 Praxair Inc COM 74005P104 1188 10853 SH Sole 10853 Precision Castparts, Corp. COM 740189105 5760 30408 SH Sole 30408 Procter & Gamble Co COM 742718109 21423 315561 SH Sole 315561 Qualcomm Inc COM 747525103 9914 160263 SH Sole 160263 Royal Dutch Shell Plc Spons AD COM 780259206 2807 40707 SH Sole 40707 Scana Corp COM 805898103 2134 46750 SH Sole 46750 Schlumberger Ltd COM 806857108 10579 152651 SH Sole 152651 Schwab Charles Corp COM 808513105 288 20027 SH Sole 20027 Schweitzer-Mauduit Internation COM 808541106 464 12000 SH Sole 12000 SKK Restaurant Group LLC COM 25 25000 SH Sole 25000 Southern Co COM 842587107 1781 41600 SH Sole 41600 Stericycle Inc. COM 858912108 5769 61841 SH Sole 61841 Target Corp COM 87612E106 6796 114854 SH Sole 114854 The ADT Corporation Com COM 00101J106 229 4931 SH Sole 4931 Thermo Fisher Scientific COM 883556102 7381 115720 SH Sole 115720 Travelers Companies Inc COM 89417E109 11172 155555 SH Sole 155555 True Religion Apparel COM 89784N104 305 12000 SH Sole 12000 U.S. Bancorp COM 902973304 520 16272 SH Sole 16272 Union Pacific Corp. COM 907818108 5889 46839 SH Sole 46839 United Parcel Service Inc Cl B COM 911312106 214 2900 SH Sole 2900 United Technologies Corp COM 913017109 7863 95874 SH Sole 95874 Verizon Comm COM 92343V104 1216 28096 SH Sole 28096 Visa, Inc. COM 92826c839 683 4506 SH Sole 4506 Vodafone Grp ADR COM 92857W209 1808 71780 SH Sole 71780 Vulcan Materials COM 929160109 340 6527 SH Sole 6527 Wal Mart Stores Inc COM 931142103 8004 117305 SH Sole 117305 Walgreen Co COM 931422109 2233 60341 SH Sole 60341 Weatherford Intl COM H27013103 125 11200 SH Sole 11200 Wells Fargo & Co COM 949746101 17889 523384 SH Sole 523384 Weyerhaeuser Co COM 962166104 208 7476 SH Sole 7476 Xcel Energy Inc COM 98389B100 479 17945 SH Sole 17945 Xylem, Inc COM 98419M100 251 9275 SH Sole 9275 Yum Brands Inc COM 988498101 1358 20455 SH Sole 20455 Zimmer Holdings COM 98956p102 763 11440 SH Sole 11440 iShares Inc MSCI Singapore 464286673 205 15000 SH Sole 15000 iShares Russell 1000 Growth In 464287614 1778 27150 SH Sole 27150 iShares Russell 1000 Index (ET 464287622 238 3009 SH Sole 3009 iShares Tr DJ Sel Div Inx 464287168 4403 76919 SH Sole 76919 iShares Tr Russell 1000 Value 464287598 1482 20356 SH Sole 20356 PowerShares DWA Technical Lead 73935X153 5095 182469 SH Sole 182469 PowerShares ETF Trust Finl Pfd 73935X229 475 26000 SH Sole 26000 PowerShares FTSE RAFI US 1000 73935X583 10737 171979 SH Sole 171979 PowerShares QQQ Trust 73935A104 407 6250 SH Sole 6250 SPDR Tr Unit Ser 1 78462F103 19211 134899 SH Sole 134899 Vanguard Dividend Appreciation 921908844 1626 27295 SH Sole 27295 Vanguard Index Fds Growth ETF 922908736 2948 41416 SH Sole 41416 Vanguard Value ETF 922908744 3520 59858 SH Sole 59858 AQR Fds Momntm Fd Cl L 00203H701 3540 220445 SH Sole 220445 Chestnut Str Exch Fd Sh Partsh 166668103 14594 37432 SH Sole 37432 Columbia Acorn International F 197199813 551 13493 SH Sole 13493 Dodge & Cox Balanced Fd 256201104 392 5016 SH Sole 5016 Dodge & Cox Stk Fd 256219106 1140 9348 SH Sole 9348 DWS Dreman Small Mid Cap Val V 121 10291 SH Sole 10291 Fidelity Equity Income II 316145101 361 18523 SH Sole 18523 Harris Assoc Invt Tr Oakmark F 413838103 362 7459 SH Sole 7459 Rowe T Price Sci & Tec Cap Stk 77957M102 341 12522 SH Sole 12522 Schwab Invts 1000 Index Inv 808517106 288 7482 SH Sole 7482 Schwab S&P 500 Portfolio 222 9803 SH Sole 9803 T Rowe Price Equity Income Fun 779547108 3648 137914 SH Sole 137914 T. Rowe Price Blue Chip Growth 369 8094 SH Sole 8094 T. Rowe Price Intl. 77956H203 538 37356 SH Sole 37356 Vanguard US Growth Inv 921910105 299 14073 SH Sole 14073 Vanguard Winsor II Fund 922018205 1812 61690 SH Sole 61690 Vanguard/Wellington Fd 921935102 818 24176 SH Sole 24176 Vanguard/Wellington Fund Admir 921935201 4969 85019 SH Sole 85019 Wells Fargo VT Advantage Oppor 235 18613 SH Sole 18613 Capital One Cap II 7.5% Trups PRD 14041L204 298 12000 SH Sole 12000 Travelcenters of America, LLC PRD JKE174103 0 90000 SH Sole 90000 Franklin Income Fund Cl A 353496300 110 49094 SH Sole 49094 Longleaf Partners Fds Tr Small 543069207 1197 41442 SH Sole 41442 SEI Instl Mgd S&P 500 Index E 541 13798 SH Sole 13798 Vanguard 500 Index Signal 458 4217 SH Sole 4217 Vanguard Windsor II Admiral Sh 922018304 996 19108 SH Sole 19108 American International Group I acg874152 0 47506 SH Sole 47506