13F-HR 1 inftable.txt 13F FOR PERIOD ENDING SEPTEMBER 30, 2012 UNITED STATES SECRITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2012 Check here if Amendment [ ] Amendment Number: This Amendment: [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC. Address: 580 CALIFORNIA STREET, SUITE 1900 SAN FRANCISCO, CA 94104 Form 13F File Number: 028-05208 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: SHANNON LEMON Title: CCO Phone: 415-627-0737 Signature, Place, and Date of Signing: /s/ SHANNON S. LEMON SAN FRANCISCO, CA October 15, 2012 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 110 Form 13F Information Table Value Total: 242338 (x$1000) List of Other Included Managers: None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Company COM 88579y101 110 1191 SH Sole 1191 Abbott Labs COM 002824100 7461 108830 SH Sole 108830 Accenture Ltd Bermuda Cl A COM 235 3355 SH Sole 3355 Affiliated Managers Group COM 008252108 3284 26697 SH Sole 26697 Air Prods & Chems Inc COM 009158106 2276 27525 SH Sole 27525 Altria Group Inc COM 02209S103 9 258 SH Sole 258 American Express Co COM 025816109 4542 79884 SH Sole 79884 Amgen Inc COM 031162100 337 4000 SH Sole 4000 Apple Inc COM 037833100 6059 9082 SH Sole 9082 AT&T Inc COM 00206R102 4625 122676 SH Sole 122676 Automatic Data Processing Inc COM 053015103 59 1000 SH Sole 1000 Bemis Inc COM 081437105 19 590 SH Sole 590 Berkshire Hathaway COM 084670108 265 2 SH Sole 2 Berkshire Hathaway B COM 084670207 118 1336 SH Sole 1336 BG Group PLC ADR COM 055434203 1148 56532 SH Sole 56532 Biogen Idec Inc COM 09062x103 638 4273 SH Sole 4273 BP plc Sponsored ADR COM 055622104 668 15772 SH Sole 15772 Bristol Myers Squibb COM 110122108 98 2900 SH Sole 2900 Caterpillar Inc COM 149123101 430 5000 SH Sole 5000 Chevron Corp COM 166764100 10612 91043 SH Sole 91043 Cisco Systems COM 17275r102 157 8228 SH Sole 8228 Citrix Systems Inc COM 177376100 3016 39416 SH Sole 39416 Coca Cola Co COM 191216100 1948 51360 SH Sole 51360 Colgate Palmolive Co COM 194162103 3 25 SH Sole 25 Conocophillips COM 20825C104 281 4920 SH Sole 4920 Constant Contact Inc COM 210313102 174 10000 SH Sole 10000 Covidien Plc COM G2554F113 553 9301 SH Sole 9301 CVS Caremark Corporation COM 126650100 4108 84841 SH Sole 84841 Danaher Corp COM 235851102 4286 77712 SH Sole 77712 De Master Blenders 1753 N.V. COM N2563N109 2320 192369 SH Sole 192369 Deere & Co COM 244199105 495 6000 SH Sole 6000 Discovery Holding Co Class A C COM 25470F104 2721 45650 SH Sole 45650 Disney Walt Co COM 254687106 5622 107541 SH Sole 107541 Dominion Res Inc Va COM 25746U109 77 1452 SH Sole 1452 eBay Inc COM 278642103 5010 103582 SH Sole 103582 Ecolab Inc COM 278865100 2745 42355 SH Sole 42355 Eli Lilly&Co COM 532457108 43 908 SH Sole 908 EMC Corp. COM 268648102 2630 96441 SH Sole 96441 Emerson Elec Co COM 291011104 1643 34032 SH Sole 34032 Express Scripts Inc COM 30219G108 576 9197 SH Sole 9197 Exxon Mobil Corp COM 30231G102 10913 119328 SH Sole 119328 Fiserv Inc COM 337738108 982 13262 SH Sole 13262 Franklin Resources Inc COM 354613101 125 999 SH Sole 999 General Electric Co. COM 369604103 5680 250110 SH Sole 250110 General Mls Inc COM 370334104 64 1600 SH Sole 1600 Google, Inc. COM 38259p508 5472 7253 SH Sole 7253 Hewlett Packard Co. COM 428236103 200 11715 SH Sole 11715 Hillshire Brands Co COM 432589109 1030 38473 SH Sole 38473 Home Depot Inc COM 437076102 868 14380 SH Sole 14380 Intel Corp COM 458140100 2039 89990 SH Sole 89990 International Business Machs COM 459200101 5060 24392 SH Sole 24392 Intuit COM 461202103 3372 57266 SH Sole 57266 Johnson & Johnson COM 478160104 5749 83426 SH Sole 83426 Johnson Ctls Inc COM 478366107 1825 66616 SH Sole 66616 JPMorgan Chase & Co COM 46625H100 3679 90884 SH Sole 90884 Key Tronic Inc COM 493144109 568 57300 SH Sole 57300 Kimberly Clark Corp COM 494368103 42 486 SH Sole 486 Kinder Morgan Energy Partners COM 494550106 4 50 SH Sole 50 Life Technologies Corp. COM 53217v109 254 5200 SH Sole 5200 Lowes Cos Inc COM 548661107 2933 97003 SH Sole 97003 McDonalds Corp COM 580135101 477 5204 SH Sole 5204 Merck & Co COM 58933Y105 362 8034 SH Sole 8034 Microsoft Corp COM 594918104 6490 218070 SH Sole 218070 Monsanto Co COM 61166W101 1706 18738 SH Sole 18738 Nike Inc Cl B COM 654106103 60 633 SH Sole 633 Noble Energy, Inc. COM 655044105 464 5000 SH Sole 5000 Norfolk Southern Corp. COM 655844108 14 225 SH Sole 225 Novartis A G Sponsored ADR COM 66987V109 2600 42436 SH Sole 42436 Omnicom Group Inc COM 681919106 389 7550 SH Sole 7550 Oracle Corp. COM 68389x105 4128 131200 SH Sole 131200 Pepsico Inc COM 713448108 6798 96059 SH Sole 96059 Pfizer Inc COM 717081103 683 27471 SH Sole 27471 Philip Morris Intl Inc COM 718172109 15 166 SH Sole 166 PowerShares ETF Dynamic Biotec COM 73935x856 562 23250 SH Sole 23250 Praxair Inc COM 74005P104 58 556 SH Sole 556 Procter & Gamble Co COM 742718109 7494 108050 SH Sole 108050 Qualcomm Inc COM 747525103 4824 77216 SH Sole 77216 Royal Dutch Shell Plc Spons AD COM 780259206 741 10675 SH Sole 10675 Schlumberger Ltd COM 806857108 4144 57287 SH Sole 57287 Schwab Charles Corp COM 808513105 458 35841 SH Sole 35841 Stericycle Inc. COM 858912108 2423 26780 SH Sole 26780 Target Corp COM 87612E106 3282 51707 SH Sole 51707 TE Connectivity Ltd COM H84989104 204 6000 SH Sole 6000 Thermo Fisher Scientific COM 883556102 3242 55111 SH Sole 55111 Travelers Companies Inc COM 89417E109 3958 57987 SH Sole 57987 True Religion Apparel COM 89784N104 256 12000 SH Sole 12000 U.S. Bancorp COM 902973304 82 2400 SH Sole 2400 Union Pacific Corp. COM 907818108 2060 17358 SH Sole 17358 United Technologies Corp COM 913017109 2953 37716 SH Sole 37716 Verizon Comm COM 92343V104 463 10166 SH Sole 10166 Visa, Inc. COM 92826c839 542 4040 SH Sole 4040 Vodafone Grp ADR COM 92857W209 492 17256 SH Sole 17256 Wal Mart Stores Inc COM 931142103 865 11725 SH Sole 11725 Weatherford Intl COM H27013103 380 30000 SH Sole 30000 Wells Fargo & Co COM 949746101 12994 376309 SH Sole 376309 Xylem, Inc COM 98419M100 310 12344 SH Sole 12344 Yum Brands Inc COM 988498101 461 6950 SH Sole 6950 Zimmer Holdings COM 98956p102 16 240 SH Sole 240 iShares Russell 1000 Index (ET 464287622 8 100 SH Sole 100 iShares Russell 2000 Index 464287655 218 2616 SH Sole 2616 PowerShares DWA Technical Lead 73935X153 920 33411 SH Sole 33411 PowerShares FTSE RAFI US 1000 73935X583 8730 141858 SH Sole 141858 PowerShares QQQ Trust 73935A104 466 6796 SH Sole 6796 SPDR Tr Unit Ser 1 78462F103 1028 7140 SH Sole 7140 AQR Fds Momntm Fd Cl L 00203H701 5861 357811 SH Sole 357811 Chestnut Str Exch Fd Sh Partsh 166668103 14523 37432 SH Sole 37432 DWS Dreman Small Mid Cap Val V 118 10291 SH Sole 10291 Schwab Invts 1000 Index Inv 808517106 287 6999 SH Sole 6999 Schwab S&P 500 Portfolio 242 10619 SH Sole 10619 Wells Fargo VT Advantage Oppor 226 18613 SH Sole 18613