13F-HR 1 inftable.txt 13F FOR PERIOD ENDING JUNE 30, 2012 UNITED STATES SECRITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2012 Check here if Amendment [ ] Amendment Number: This Amendment: [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: OSBORNE PARTNERS CAPITAL MANAGEMENT, LLC. Address: 580 CALIFORNIA STREET, SUITE 1900 SAN FRANCISCO, CA 94104 Form 13F File Number: 028-05208 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: SHANNON LEMON Title: CCO Phone: 415-627-0737 Signature, Place, and Date of Signing: /s/ SHANNON S. LEMON SAN FRANCISCO, CA July 5, 2012 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 109 Form 13F Information Table Value Total: 230336 (x$1000) List of Other Included Managers: None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Company COM 88579y101 340 3791 SH Sole 3791 Abbott Labs COM 002824100 6681 103632 SH Sole 103632 Accenture Ltd Bermuda Cl A COM 358 5964 SH Sole 5964 Affiliated Managers Group COM 008252108 2752 25148 SH Sole 25148 Air Prods & Chems Inc COM 009158106 2206 27325 SH Sole 27325 Altria Group Inc COM 02209S103 9 258 SH Sole 258 American Express Co COM 025816109 4708 80884 SH Sole 80884 Amgen Inc COM 031162100 292 4000 SH Sole 4000 Apple Inc COM 037833100 5429 9297 SH Sole 9297 AT&T Inc COM 00206R102 4741 132951 SH Sole 132951 Automatic Data Processing Inc COM 053015103 184 3300 SH Sole 3300 Becton Dickinson & Co COM 075887109 292 3903 SH Sole 3903 Bemis Inc COM 081437105 18 590 SH Sole 590 Berkshire Hathaway COM 084670108 250 2 SH Sole 2 Berkshire Hathaway B COM 084670207 111 1336 SH Sole 1336 BG Group PLC ADR COM 055434203 1117 54382 SH Sole 54382 BP plc Sponsored ADR COM 055622104 738 18208 SH Sole 18208 Bristol Myers Squibb COM 110122108 284 7900 SH Sole 7900 Caterpillar Inc COM 149123101 450 5300 SH Sole 5300 Chevron Corp COM 166764100 10029 95061 SH Sole 95061 Cisco Systems COM 17275r102 158 9228 SH Sole 9228 Citrix Systems Inc COM 177376100 3315 39491 SH Sole 39491 Coca Cola Co COM 191216100 2089 26716 SH Sole 26716 Colgate Palmolive Co COM 194162103 3 25 SH Sole 25 Conocophillips COM 20825C104 221 3951 SH Sole 3951 Constant Contact Inc COM 210313102 179 10000 SH Sole 10000 Convergys Corp COM 212485106 148 10000 SH Sole 10000 Covidien Plc COM G2554F113 498 9301 SH Sole 9301 CVS Caremark Corporation COM 126650100 4018 85991 SH Sole 85991 Danaher Corp COM 235851102 4190 80450 SH Sole 80450 Deere & Co COM 244199105 485 6000 SH Sole 6000 Discovery Holding Co Class A C COM 25468Y107 2676 49550 SH Sole 49550 Disney Walt Co COM 254687106 5308 109451 SH Sole 109451 Dominion Res Inc Va COM 25746U109 78 1452 SH Sole 1452 eBay Inc COM 278642103 4452 105982 SH Sole 105982 Ecolab Inc COM 278865100 3190 46555 SH Sole 46555 Eli Lilly&Co COM 532457108 56 1308 SH Sole 1308 EMC Corp. COM 268648102 2437 95091 SH Sole 95091 Emerson Elec Co COM 291011104 1597 34282 SH Sole 34282 Express Scripts Inc COM 30219G108 386 6907 SH Sole 6907 Exxon Mobil Corp COM 30231G102 10686 124878 SH Sole 124878 Fiserv Inc COM 337738108 1301 18012 SH Sole 18012 Franklin Resources Inc COM 354613101 111 999 SH Sole 999 General Electric Co. COM 369604103 5436 260846 SH Sole 260846 General Mls Inc COM 370334104 216 5600 SH Sole 5600 Google, Inc. COM 38259p508 4274 7368 SH Sole 7368 Hewlett Packard Co. COM 428236103 467 23215 SH Sole 23215 Hillshire Brands Co COM 432589109 391 13474 SH Sole 13474 Home Depot Inc COM 437076102 795 15000 SH Sole 15000 Intel Corp COM 458140100 2629 98641 SH Sole 98641 International Business Machs COM 459200101 5056 25853 SH Sole 25853 Intuit COM 461202103 3389 57100 SH Sole 57100 Johnson & Johnson COM 478160104 6092 90175 SH Sole 90175 Johnson Ctls Inc COM 478366107 2129 76816 SH Sole 76816 JPMorgan Chase & Co COM 46625H100 3165 88589 SH Sole 88589 Key Tronic Inc COM 493144109 472 57300 SH Sole 57300 Kimberly Clark Corp COM 494368103 41 486 SH Sole 486 Kinder Morgan Energy Partners COM 494550106 4 50 SH Sole 50 Life Technologies Corp. COM 53217v109 234 5200 SH Sole 5200 Lowes Cos Inc COM 548661107 2662 93612 SH Sole 93612 McDonalds Corp COM 580135101 531 6000 SH Sole 6000 Merck & Co COM 58933Y105 461 11034 SH Sole 11034 Microsoft Corp COM 594918104 6923 226320 SH Sole 226320 Monsanto Co COM 61166W101 1465 17702 SH Sole 17702 Nike Inc Cl B COM 654106103 56 633 SH Sole 633 Noble Energy, Inc. COM 655044105 424 5000 SH Sole 5000 Norfolk Southern Corp. COM 655844108 16 225 SH Sole 225 Novartis A G Sponsored ADR COM 66987V109 2404 43002 SH Sole 43002 Omnicom Group Inc COM 681919106 464 9550 SH Sole 9550 Oracle Corp. COM 68389x105 4009 135000 SH Sole 135000 Peets Coffee & Tea Inc COM 705560100 360 6000 SH Sole 6000 Pepsico Inc COM 713448108 7581 107285 SH Sole 107285 Pfizer Inc COM 717081103 632 27471 SH Sole 27471 Philip Morris Intl Inc COM 718172109 14 166 SH Sole 166 PowerShares ETF Dynamic Biotec COM 73935x856 655 28250 SH Sole 28250 Praxair Inc COM 74005P104 60 556 SH Sole 556 Procter & Gamble Co COM 742718109 7622 124444 SH Sole 124444 Qualcomm Inc COM 747525103 4291 77066 SH Sole 77066 Royal Dutch Shell Plc Spons AD COM 780259206 767 11375 SH Sole 11375 Sara Lee Corp COM 803111103 725 25000 SH Sole 25000 Schlumberger Ltd COM 806857108 3773 58122 SH Sole 58122 Schwab Charles Corp COM 808513105 463 35841 SH Sole 35841 Southern Co COM 842587107 74 1600 SH Sole 1600 State Street Corp COM 857477103 2226 49857 SH Sole 49857 Stericycle Inc. COM 858912108 2409 26282 SH Sole 26282 Target Corp COM 87612E106 2927 50298 SH Sole 50298 Thermo Fisher Scientific COM 883556102 2791 53768 SH Sole 53768 Travelers Companies Inc COM 89417E109 3694 57866 SH Sole 57866 True Religion Apparel COM 89784N104 348 12000 SH Sole 12000 U.S. Bancorp COM 902973304 350 10884 SH Sole 10884 Union Pacific Corp. COM 907818108 1638 13729 SH Sole 13729 United Technologies Corp COM 913017109 2677 35441 SH Sole 35441 Verizon Comm COM 92343V104 470 10566 SH Sole 10566 Vodafone Grp ADR COM 92857W209 561 19924 SH Sole 19924 Wal Mart Stores Inc COM 931142103 894 12825 SH Sole 12825 Weatherford Intl COM H27013103 471 37300 SH Sole 37300 Wells Fargo & Co COM 949746101 10512 314359 SH Sole 314359 Zimmer Holdings COM 98956p102 15 240 SH Sole 240 AQR Fds Momntm Fd Cl L 00203H701 4187 269765 SH Sole 269765 Chestnut Str Exch Fd Sh Partsh 166668103 13660 37432 SH Sole 37432 DWS Dreman Small Mid Cap Val V 112 10291 SH Sole 10291 Schwab Invts 1000 Index Inv 808517106 270 6999 SH Sole 6999 Schwab S&P 500 Portfolio 228 10619 SH Sole 10619 Wells Fargo VT Advantage Oppor 216 18613 SH Sole 18613 iShares Russell 2000 Index Fun 464287655 224 2816 SH Sole 2816 iShares Tr Russell 1000 464287622 8 100 SH Sole 100 PowerShares FTSE RAFI US 1000 73935X583 8051 138397 SH Sole 138397 PowerShares QQQ Trust 73935A104 468 7296 SH Sole 7296 SPDR Tr Unit Ser 1 78462F103 1134 8335 SH Sole 8335