Filed by Strive Enterprises, Inc.

Pursuant to Rule 425 of the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934

Subject Company: Asset Entities Inc.

(Commission File No.: 001-41612)

The following is an extract of a transcript of a video announcement posted to X.com by Jeff Walton, Vice President of Bitcoin Strategy of Strive Enterprises, Inc. (“Strive”), on July 6, 2025. A link to the video is here: https://x.com/PunterJeff/status/1941874222340653399.

Jeff Walton

All right, here we go. I've got some exciting news. I've got an announcement. I've got a Bitcoin job. Here we go, and I am super freaking excited about it. So I am excited to announce that I will be joining Strive Asset Management as a vice president of Bitcoin strategy. So what does this mean? This means that I get to take my 11 years of capital management experience and put it to work in Bitcoin toward a Bitcoin accumulation machine. So you know, I'm not just a Bitcoin podcaster. I'm a capital manager. I've managed capital for centi-million- and billion-dollar companies, and I was turned Bitcoin podcaster because my wife couldn't take it anymore, so I turned to the internet and started talking about this stuff. I'm a capital manager, turned Bitcoin podcaster, and now I get to turn this capital management experience and background I have into work which I'm super excited about. I finally have the chance to marry both my passion for Bitcoin, finance, and financial education into one, and that is rolled up into this role as the VP of Bitcoin strategy. One of the reasons that I took this role and was really excited about this role is that I've worked alongside Matt and the Strive team for the last five months with The Hurdle Rate podcast, and we've really developed a strong relationship and rapport and trust, and I resonate really deeply with the ethos of the company, and importantly, Strive has also put together a very good team of people that are ready to build this business into a Bitcoin accumulation machine. One of the things that was really appealing to me about Strive was not only the size of the capital raise, but the construction of the capital that they raised in the last few months. They raised $750 million over the last couple of months with zero debt. It's 100% equity. So they didn't take on any convertible debt. They don't have any, you know, debt covenants on their balance sheet. Additionally, they have the option to raise another $750 million via warrants over the next 12 month horizon. So over the next couple of months, we'll be working diligently towards the close of the transaction, with preparation to just hit the ground running as a top-tier, US-based, investment-grade Bitcoin accumulation machine. As some of you may know, I was previously an independent member of the board, but I noticed that there was a really unique opportunity here for me to deploy my knowledge and my energy towards something bigger and broader than that. I will move from being an independent board member to an observer, so I'll still be in the room having those conversations and be a part of, you know, the future trajectory of the company. So what does this mean for True North? Luckily, there won't be any change in True North. We'll continue our standard programming, and yet, this provides another lens, a deeper view into the marketplace, of what's actually going on behind the scenes, in the preferred market, the convertible debt market, the equity market, and having this broader perspective of capital now that we've got a broad team with actual experience working behind the scenes. Lastly, you've noticed that I quote tweeted the post where I quit my job, where I had that announcement, and I had some people come hang out with me when I quit my job back in February. And when I quit my job, the ultimate goal wasn't to retire. I wanted to spend my energy toward accumulating Bitcoin and pushing this entire network forward. I feel like I can make a really big impact in the market. So landing this job and having this opportunity to grow with Strive is a huge achievement for me and a milestone in my life. So I hope you all will celebrate with me, and let's strive for Bitcoin.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements herein and the documents incorporated herein by reference may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Rule 3b-6 promulgated thereunder, which statements involve inherent risks and uncertainties.  Examples of forward-looking statements include, but are not limited to, statements regarding the outlook and expectations of Strive and Asset Entities Inc. (“ASST”), respectively, with respect to the proposed transaction, the strategic benefits and financial benefits of the proposed transaction, including the expected impact of the proposed transaction on the combined company’s future financial performance (including anticipated accretion to earnings per share, the tangible book value earn-back period and other operating and return metrics), the timing of the closing of the proposed transaction, and the ability to successfully integrate the combined businesses.  Such statements are often characterized by the use of qualified words (and their derivatives) such as “may,” “will,” “anticipate,” “could,” “should,” “would,” “believe,” “contemplate,” “expect,” “estimate,” “continue,” “plan,” “project,” “predict,” “potential,” “assume,” “forecast,” “target,” “budget,” “outlook,” “trend,” “guidance,” “objective,” “goal,” “strategy,” “opportunity,” and “intend,” as well as words of similar meaning or other statements concerning opinions or judgment of Strive, ASST or their respective management about future events.  Forward-looking statements are based on assumptions as of the time they are made and are subject to risks, uncertainties and other factors that are difficult to predict with regard to timing, extent, likelihood and degree of occurrence, which could cause actual results to differ materially from anticipated results expressed or implied by such forward-looking statements.  Such risks, uncertainties and assumptions, include, among others, the following:

These factors are not necessarily all of the factors that could cause Strive’s, ASST’s or the combined company’s actual results, performance or achievements to differ materially from those expressed in or implied by any of the forward-looking statements.  Other factors, including unknown or unpredictable factors, also could harm Strive’s, ASST’s or the combined company’s results.

Although each of Strive and ASST believes that its expectations with respect to forward-looking statements are based upon reasonable assumptions within the bounds of its existing knowledge of its business and operations, there can be no assurance that actual results of Strive or ASST will not differ materially from any projected future results expressed or implied by such forward-looking statements.  Additional factors that could cause results to differ materially from those described above can be found in ASST’s most recent annual report on Form 10-K for the fiscal year ended December 31, 2024, quarterly reports on Form 10-Q, and other documents subsequently filed by ASST with the Securities Exchange Commission (the “SEC”).  The actual results anticipated may not be realized or, even if substantially realized, they may not have the expected consequences to or effects on Strive, ASST or their respective businesses or operations.  Investors are cautioned not to rely too heavily on any such forward-looking statements.  Forward-looking statements speak only as of the date they are made and Strive and ASST undertake no obligation to update or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.

Additional Information and Where to Find It

In connection with the proposed transaction, ASST intends to file with the SEC a Registration Statement on Form S-4 (the “Registration Statement”) to register the common stock to be issued by ASST in connection with the proposed transaction and that will include a proxy statement of ASST and a prospectus of ASST (the “Proxy Statement/Prospectus”), and each of Strive and ASST may file with the SEC other relevant documents concerning the proposed transaction.  A definitive Proxy Statement/Prospectus will be sent to the stockholders of ASST to seek their approval of the proposed transaction.  BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, INVESTORS AND STOCKHOLDERS OF ASST ARE URGED TO READ THE REGISTRATION STATEMENT AND PROXY STATEMENT/PROSPECTUS REGARDING THE PROPOSED TRANSACTION WHEN THEY BECOME AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT STRIVE, ASST AND THE PROPOSED TRANSACTION AND RELATED MATTERS.

A copy of the Registration Statement, Proxy Statement/Prospectus, as well as other filings containing information about Strive and ASST, may be obtained, free of charge, at the SEC’s website (http://www.sec.gov).  You will also be able to obtain these documents, when they are filed, free of charge, from ASST by accessing ASST’s website at https://assetentities.gcs-web.com/. Copies of the Registration Statement, the Proxy Statement/Prospectus and the filings with the SEC that will be incorporated by reference therein can also be obtained, without charge, by directing a request to ASST’s Investor Relations department at 100 Crescent Court, 7th floor, Dallas, TX 75201 or by calling (214) 459-3117 or emailing web@assetentities.com.  The information on Strive’s or ASST’s respective websites is not, and shall not be deemed to be, a part of this communication or incorporated into other filings either company makes with the SEC.

Participants in the Solicitation

Strive, ASST and certain of their respective directors, executive officers and employees may be deemed to be participants in the solicitation of proxies from the stockholders of ASST in connection with the proposed transaction.  Information about the interests of the directors and executive officers of Strive and ASST and other persons who may be deemed to be participants in the solicitation of stockholders of ASST in connection with the proposed transaction and a description of their direct and indirect interests, by security holdings or otherwise, will be included in the Proxy Statement/Prospectus related to the proposed transaction, which will be filed with the SEC.  Information about the directors and executive officers of ASST, their ownership of ASST common stock, and ASST’s transactions with related persons is set forth in the section entitled “Board of Directors and Corporate Governance,” “Executive Officers of the Company,” “Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters,” “Executive Compensation,” and “Certain Relationships and Related Transactions” included in ASST’s definitive proxy statement in connection with its 2024 Annual Meeting of Stockholders, as filed with the SEC on August 22, 2024.

No Offer or Solicitation

This communication is not intended to and shall not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of an offer to buy any securities or the solicitation of any vote of approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.  No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act, or pursuant to an exemption from, or in a transaction not subject to, such registration requirements.