CORRESP 1 filename1.htm responseltrdtd11292011.htm - Generated by SEC Publisher for SEC Filing
VIA EDGAR 
 
November 29, 2011 
 
Rebecca A. Marquigny, Esq. 
Senior Counsel 
Office of Insurance Products 
Securities and Exchange Commission 
100 F Street, NE 
Washington, DC 20549-8629 
 
Re: Principal National Life Insurance Company Variable Life Separate Account 
Responses to Oral Comments 
Principal Variable Universal Life Income III (“VULI III”) 
(File Nos. 333-175768 & 811-22589) 
 
Dear Ms. Marquigny: 
 
This letter responds, on behalf of Principal National Life Insurance Company (the 
“Registrant”), to the comments of the Staff of the Securities and Exchange Commission (the 
“Commission”), which you communicated to me by telephone on November 15, 2011, with 
respect to the first pre-effective amendment to the Registrant’s registration statement on 
Form N-6 (“the Amendment”). Registrant filed the Amendment with the Commission on 
October 19, 2011. In response to the Commission’s comments, Registrant will make the 
changes described below in a second pre-effective amendment (the “Second Amendment”). 
 
I. RESPONSES TO COMMENTS 
 
In order to facilitate your review of Registrant’s responses, I have set forth below each of the 
Commission’s comments in numerical order immediately followed by Registrant’s response. 
Page references correspond to pages in a redlined prospectus submitted with this 
correspondence. 
 
Comment 1. General: Completeness. If any provision varies based on state law, 
specifically disclose this in the description of the feature and identify any elements that may 
vary (e.g., length of free-look period, what may be returned pursuant to free look, limits on 
loan amounts etc.). 
 
Response: You specifically referenced the Extended Coverage Rider, the Suicide 
provision, and the Reinstatement provision. 

 



Rebecca A. Marquigny, Esq. 
Page 2 
November 29, 2011 

 

Extended Coverage Rider (p. 25). In the Amendment, Registrant added a sentence to 
this section that stated: “The rider benefit may be different and additional restrictions 
may apply in some states.” Upon further review, Registrant determined that there 
were no material differences in the rider benefit or rider provisions by state. 
Accordingly, Registrant has removed this sentence. This section now reads as 
follows: 
 
Extended Coverage Rider 
This rider extends the Policy beyond the Maturity Date as long as the Policy 
is still in force and the Insured is living on the Maturity Date. The Policy will 
then terminate upon the Insured’s death. No Monthly Policy Charges are 
deducted after the Maturity Date. No additional premium payments are 
allowed, Adjustment options are not available and the death benefit option is 
changed to Death Benefit Option 1. All Division and Fixed Account values 
will be transferred to the Money Market Division and no further transfers are 
allowed. However, Your right to take partial surrenders and loans is not 
restricted. This rider is added automatically to all Policies when issued. You 
may choose not to extend the Maturity Date by requesting the rider not be 
attached to Your Policy. There is no charge for this rider. 
 
Suicide (p. 27). In the Amendment, Registrant added a sentence to this section that 
stated: “The suicide provision, including the length of the suicide period, may be 
different in some states.” Upon further review, it appears to Registrant that it is more 
accurate to provide only that the length of the suicide period may vary in some states. 
Registrant has modified this sentence accordingly. This section now reads as 
follows: 
 
Suicide 
Death proceeds are not paid if the Insured dies by suicide, while sane or 
insane, within two years of the Policy Date (or two years from the date of 
Face Amount increase with respect to such increase). In the event of the 
suicide of the Insured within two years of the Policy Date, Our only liability 
is a refund of premiums paid, without interest, minus any Loan Indebtedness 
and partial surrenders. In the event of suicide within two years of a Face 
Amount increase, Our only liability with respect to that increase is a refund of 
the cost of insurance for the increase. This amount will be paid to the 
beneficiary(ies). The length of the suicide period may vary in some states. 

 



Rebecca A. Marquigny, Esq. 
Page 3 
November 29, 2011 

 

Reinstatement (p. 42). In the Amendment, Registrant added a sentence to this 
section that stated: “The conditions for reinstatement and/or the minimum required 
premium may be different in some states.” Upon further review, it appears to 
Registrant that it is more accurate to provide only that the time period after policy 
termination may vary in some states. Registrant has modified this sentence 
accordingly. This section now reads as follows: 
 
Reinstatement 
Subject to certain conditions, You may reinstate a Policy that terminated as 
described in POLICY TERMINATION AND REINSTATEMENT - Policy 
Termination (Lapse). The Policy may be reinstated provided all of the 
following conditions are satisfied: 
(a) such reinstatement is prior to the Maturity Date; 
(b) You have not surrendered the Policy; 
(c) not more than three years have elapsed since the Policy terminated 
(this time period may vary by state); 
(d) You supply evidence which satisfies Us that the Insured is alive and is 
insurable; and 
(e) You make the minimum required reinstatement premium as described 
below. 
 
Minimum Required Premium 
During the first 10 Policy Years, the minimum required premium is the lesser 
of the cumulative premium shortfall or the Net Surrender Value shortfall, 
each set forth below. 
 
The cumulative premium shortfall is the amount of premium necessary for the 
Policy to satisfy the No-Lapse Guarantee Monthly Premium requirement 
following expiration of the grace period. The cumulative premium shortfall is 
((a) minus (b)) plus (c) where: 
(a) is the cumulative minimum monthly premium due at the end of the 
grace period. 
(b) is the amount equal to all premiums paid minus the sum of the Loan 
Indebtedness and partial surrenders. 
(c) is three no-lapse guarantee monthly premiums. 

 



Rebecca A. Marquigny, Esq. 
Page 4 
November 29, 2011 

 

The Net Surrender Value shortfall is the amount of premium necessary to (i) 
reimburse Us for the Monthly Policy Charges during the grace period and (ii) 
provide enough Policy Value to pay the Monthly Policy Charge for three 
Monthly Dates after the grace period. The Net Surrender Value shortfall is 
((a) plus (b)) divided by (c) where: 
(a) is the amount by which the surrender charge is more than the Net 
Policy Value at the end of the grace period after the Monthly Policy 
Charge is deducted. 
(b) is three Monthly Policy Charges. 
(c) is 1 minus the Maximum Premium Expense Charge percentage. 
 
During Policy Years 11 and later, the minimum required premium is the Net 
Surrender Value shortfall described above. 
 
NOTE:The minimum required premium during a grace period and the 
minimum required premium to reinstate a policy are calculated 
differently. The minimum required premium for reinstatement is 
calculated so as to allow Us to recover Monthly Policy Charges due 
and unpaid during the grace period and to provide enough Policy 
Value to pay three Monthly Policy Charges after reinstatement of the 
Policy. As a result, the minimum required premium for reinstatement 
will be higher than the minimum required premium for grace period. 
 
Reinstatement will be effective on the next Monthly Date following the date 
We approve the reinstatement application. Your rights and privileges as 
Owner(s) are restored upon reinstatement. The reinstated Policy will have the 
same Policy Date as the original Policy. 
 
If a policy loan or loan interest was unpaid when the Policy terminated, the 
policy loan must be reinstated or repaid (loan interest does not accrue over the 
period the Policy was terminated). We do not require payment of Monthly 
Policy Charges during the period the Policy was terminated. 
 
Premiums received with Your reinstatement application are held in Our 
General Account without interest while We complete underwriting for the 
reinstatement. If the reinstatement is approved, premiums are allocated to 
Your selected Division(s), Fixed Account and/or Fixed DCA Account on the 
reinstatement date. We will use the premium allocation percentages in effect 
at the time of termination of the Policy unless You provide new allocation 
instructions. 

 



Rebecca A. Marquigny, Esq. 
Page 5 
November 29, 2011 

 

If You reinstate Your Policy and then it is fully surrendered, a surrender 
charge may be imposed. The surrender charge, if any, is calculated based on 
the number of years the Policy was in force. The period of time during which 
the Policy was terminated is not included in these calculations.
 
If You reinstate Your Policy, the Return of Cost of Insurance Rider is not 
reinstated. 
 
Comment 2. Policy Benefits Summary: Death Benefits & Proceeds (p. 4). Please identify 
the default death benefit if a contractowner does not specify a choice on the application. 
Alternatively, clarify that the death benefit option must be selected before a contract will be 
issued.   
 
Response: Registrant has identified the default death benefit. This section now 
reads as follows: 
 
POLICY BENEFITS 
 
Death Benefits and Proceeds 
The Company guarantees to pay a death benefit for as long as the Policy is in 
force. The death proceeds are paid to the beneficiary(ies) when the Insured 
dies. Death proceeds are calculated as of the date of death of the Insured. The 
amount of the death proceeds is: 
·  the death benefit plus interest (as explained in DEATH BENEFITS AND 
  POLICY VALUES — Death Proceeds); 
·  minus Loan Indebtedness; 
·  minus any overdue Monthly Policy Charges (Overdue Monthly Policy 
  Charges arise when a Policy is in a grace period and the Net Surrender 
  Value is insufficient to cover the sum of the cost of insurance and of 
  additional benefits provided by any rider plus other policy charges). 
 
Death proceeds are paid in cash or applied under a benefit payment option. 
 
The Policy provides for three death benefit options. A death benefit option is 
elected on the application. We will issue the Policy with Death Benefit 
Option 1 if You do not elect a death benefit option on the application. Subject 
to certain conditions, the death benefit option may be changed after the Policy 
has been issued. 

 



Rebecca A. Marquigny, Esq. 
Page 6 
November 29, 2011 

 

Comment 3. Policy Risks Summary (p. 5). Please use plain English to describe the risk of 
poor investment performance more clearly and directly (e.g., if your selected underlying 
finds perform poorly, you could lose the entire amount you invested in them). The revised 
summary should also explain why policy and surrender charges make this product an 
inappropriate short-term investment (i.e., during the earlier policy years these expenses are 
higher and have a more negative impact on contract value). See IC-25522. 
 
Response: Registrant has revised the language to use plain English to describe the 
risk of poor investment performance more clearly and directly. Registrant has also 
revised the summary to explain why policy and surrender charges make this product 
an inappropriate short-term investment. This section now reads as follows: 
 
POLICY RISKS 
 
Risks of Poor Investment Performance 
Your Policy Value will fluctuate depending on the investment performance of 
the Divisions to which You allocate Your premium payments. Poor 
investment performance could diminish Your entire Policy Value and death 
benefit. 
 
Positive investment performance does not guarantee that Your Policy Value 
will equal the total of Your premium payments after deducting applicable 
Policy and rider charges. Certain Policy and rider charges are higher during 
earlier Policy Years than during subsequent Policy Years. This has a more 
negative impact on Policy Value during earlier Policy Years, making the 
Policy not suitable as a short-term savings vehicle. 
 
Comment 4. Fee Tables: Charge Names (pp. 7-10). 
Where a particular feature has more than one fee, use a unique name for each charge to avoid 
confusion. For example, the name "Death Benefit Advance Rider" currently refers to: (i) the 
annual charge for this feature; and (ii) the $150 administrative service charge that is assessed 
only at the time the benefit is exercised. Consider substituting a more descriptive name for 
the transaction charge (e.g., "Benefit Processing Charge" or something similar). 
 
Response: You specifically referenced the two fees that apply to both the 
Accelerated Benefits Rider and the Death Benefit Advance Rider. In order to clarify 
the difference in the fees for each of these features, while also ensuring that the 
Registrant does not have to re-file its policies and revise its customer 
correspondence, Registrant modified the explanation of these fees in the Fee Tables 

 



Rebecca A. Marquigny, Esq. 
Page 7 
November 29, 2011 

 

by adding a parenthetical explanation of each fee. Registrant believes that this 
approach will provide better disclosure for its customers than adding a descriptive 
letter or number to each fee and explaining the difference between prospectus 
definitions and policy/correspondence definitions in a footnote. The applicable 
sections of the Fee Tables now read as follows: 

 

  Transaction Fees   
Charge  When Charge is  Amount Deducted 
  Deducted   
Optional Insurance Benefits     
Accelerated Benefits Rider  at the time of death   
(processing fee)  benefit advance   
 
Maximum    $150 administrative fee 
 
Current    None 
Death Benefit Advance Rider  at the time of death   
(processing fee)  benefit advance   
Maximum    $150 administrative fee 
 
Current    None 

 

Periodic Charges Other Than Underlying Mutual Fund Operating Expenses 
Charge  When Charge is  Amount Deducted 
Deducted
Optional Insurance Benefits(10)     
Accelerated Benefit Rider  annually, if You have a   
(annual interest charge)  death benefit advance   
  (accrued daily)   
Maximum    5.50% of death proceeds advance 
   
 
Current    per 5.50% year of death proceeds  
advance per year(9)
 
Death Benefit Advance Rider  annually, if You have a   
(annual interest charge)  death benefit advance   
  (accrued daily)   
 
Maximum    18% of death proceeds advanced 
    per year(11) 
 
 
Current    per 5.50% year of(9) death proceeds  
avance per year(9)

 



Rebecca A. Marquigny, Esq. 
Page 8 
November 29, 2011 

 

Comment 5. Premium Expense Charge (pp. 16-17). Neither the fee table nor the narrative 
indicate who bears the burden of tax rate increases. If the investor's tax expense could 
increase in this situation, please state this directly. 
 
Response: Registrant bears the risk that actual tax rates will be higher than the 
maximum charge for taxes reflected in the SUMMARY: FEE TABLES section. 
Registrant has disclosed this in the double asterisk footnote in this section, which 
now reads as follows: 
 
  ** The actual premium taxes We pay vary from state to state. The expense 
  charge is based on the average tax rate We expect to pay nationwide, the 
  premiums We receive from all states and other expense assumptions. 
  Therefore, Policy Owners could end up paying a higher Premium Expense 
  Charge than their state requires. We bear the risk that actual tax rates will 
  be higher than the maximum charge reflected in the SUMMARY: FEE 
  TABLES section. 
 
Comment 6. Charges, Generally. Some of the references to charges indicate that the 
charge is a certain percentage, but do not reference to what the percentage relates. Please 
clarify this where applicable. 
 
Response: Registrant has clarified this information for the following charges: 
 
  Net policy loan charge (p. 19). References to this charge have been changed to 
  specify that the charge is a percentage of Loan Indebtedness. 
 
  Interest charged on Loan Indebtedness (p. 39). References to interest charged on 
  Loan Indebtedness have been changed to specify that the interest charged is a 
  percentage of Loan Indebtedness. 
 
  Loan Account interest rate (p. 40). References to the Loan Account interest rate 
  have been changed to specify that the interest earned is a percentage of the 
  amount in the Loan Account. 
 
  Net policy loan charge (p. 40). References to the net policy loan charge have 
  been changed to specify that the charge is a percentage of Loan Indebtedness. 
 
Comment 7. Surrender Value Enhancement Rider (p. 26). Please explain how a 
prospective purchaser can determine whether he or she is eligible for premium financing 
(i.e., how does someone know if they will qualify under the "then relevant underwriting 
guidelines"). 

 



Rebecca A. Marquigny, Esq. 
Page 9 
November 29, 2011 

 

Response: Registrant has added a sentence at the end of this section instructing the 
prospective purchaser to contact their registered representative to see if this rider is 
available for their policy. The section now reads as follows: 
 
Surrender Value Enhancement Rider 
This rider provides for a waiver of a portion of the surrender charges for a 
limited time. If You fully surrender Your Policy within the first seven Policy 
Years, We will reduce the amount of surrender charge We collect; provided, 
however, that the full policy surrender is not related to a replacement or 
exchange. In addition, We may provide an additional amount that is 
equivalent to a stated percentage of the sum of premiums received less partial 
surrenders since issue. The additional amount varies by age, gender and risk 
class of the Insured. The rider is only available for Policies issued for 
business cases and approved premium finance cases. Premium financing 
involves the lending of money, typically by a third party finance entity, to 
cover the cost of an insurance premium. Policies with the rider must be 
sufficiently funded as defined in Our then current underwriting guidelines. 
The rider may not be added after the Policy has been issued. The use of this 
rider disqualifies the use of the Cost of Living Increase Rider and the Salary 
Increase Rider. If the Policy is issued with the rider, an additional sales 
charge (independent of the sales charge applicable to all Policies) is imposed 
on premium paid in excess of Target Premium in the first seven Policy Years. 
Contact your registered representative to see if this rider is available for Your 
Policy. 
 
Comment 8. Examination Offer (Free-Look Provision) (p. 39). Please specify where 
premium payments are allocated during the examination offer period. 
 
Response: Registrant has added a sentence to this section stating that premium 
payments are allocated to the Money Market Division during the examination offer 
period. The new sentence also refers prospective purchasers to the PREMIUMS – 
Allocation of Premiums section for more information. This section now reads as 
follows: 
 
Examination Offer (Free-Look Provision) 
It is important to Us that You are satisfied with the purchase of Your Policy. 
Under state law, You have the right to return the Policy for any reason during 
the examination offer period (a “free look”). If You properly exercise Your 
free look, We will rescind the policy and We will pay You a refund. The state 
in which the Policy is issued determines the examination offer period and the 
type of refund that applies. 

 



Rebecca A. Marquigny, Esq. 
Page 10 
November 29, 2011 

 

  Your premium payments are allocated to the Money Market Division when 
  the examination offer period begins (see PREMIUMS – Allocation of 
  Premiums). If You return this Policy before expiration of the examination 
  offer period, We will refund Your full premium in states where required. In 
  states where permitted, We will refund the Net Policy Value, which may be 
  more or less than Your premium. 
 
  Your request to return the Policy must be in writing. The request and the 
  Policy must be mailed to Us or returned to the agent no later (as determined 
  by the postmark) than the last day of the examination offer period as shown 
  below. 
 
  The examination offer period is the later of: 
  ·  10 days after the Policy is delivered to You; or 
  ·  such later date as specified by applicable state law. 
 
 NOTE: See GENERAL DESCRIPTION OF THE POLICY – Delay of 
Payments. 
 
Comment 9. Other Required Disclosure, Exhibits, and Representations. Any exhibits, 
financial statements and other required disclosure not included in this registration statement 
must be filed in a pre-effective amendment to the registration statement. 
 
Response: The Second Amendment will include financial statements and all other 
remaining disclosures, exhibits, and representations. 
 
II. ADDITIONAL CHANGES 
 
In addition to the changes referenced above, Registrant has also made the changes described 
below.     
 
A.  Table of Separate Account Divisions 
 
Principal Variable Contracts Funds, Inc. has changed investment advisers for its SmallCap 
Growth Account II and SmallCap Value Account I funds. Accordingly, Registrant has 
reflected these changes on pp. 61 and 62. 
 
B.  Glossary 
 
Registrant noticed that the term “No-Lapse Guarantee Premium” should instead be “No- 
Lapse Guarantee Monthly Premium”. Registrant has made this change in the Glossary (p. 
12) and in other sections of the prospectus as necessary (pp. 28, 29, 36, 41, 42). 

 



Rebecca A. Marquigny, Esq. 
Page 11 
November 29, 2011 

 

We understand that the Registrant is responsible for the accuracy and adequacy of the 
disclosure in the filing and that staff comments or our changes to the disclosure in response 
to the staff comments do not foreclose the Commission from taking any action with respect 
to the filing. In addition, the Registrant may not assert staff comments as a defense in any 
proceeding initiated by the Commission or any person under the federal securities laws of 
the United States. 
 
Sincerely, 
 
/s/ Charles Schneider 
 
Charles M. Schneider 
Counsel 
Law Department 
(515) 246-5688 
 
Enclosure 
 
cc:  Sara Wiener