8-K
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y83037e8vk.txt
KID CASTLE EDUCATIONAL CORPORATION
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported) OCTOBER 1, 2002
KID CASTLE EDUCATIONAL CORPORATION
(Exact name of Registrant as Specified in its Charter Post-merger)
FLORIDA 333 -39629 59 - 2549529
(State or Other Jurisdiction (Commission (IRS Employer
of Incorporation pre-merger) File Number) Identification No. pre-merger)
8TH FLOOR, NO. 98 MIN CHUAN ROAD, HSIEN TIEN, TAIPEI, TAIWAN R.O.C.
(New Address)
Registrant's telephone number, including area code (011) 886 - 2 - 2218 - 5996
ITEM 1. CHANGES IN CONTROL OF THE REGISTRANT.
On October 1, 2002, Kid Castle Educational Corporation (formerly King
Ball International Technology Corporation) acquired all of the issued and
outstanding stock of Hi Goal Developments Limited, a Cayman Islands company ("Hi
Goal") pursuant to an Exchange Agreement dated as of October 1, 2002, by and
among Hi Goal, the shareholders of Hi Goal, Kuo-An Wang and Kid Castle (the
"Exchange Agreement"). Hi Goal based in the Cayman Islands, is the parent
company of Kid Castle Technology Corp. Ltd. (Taiwan) and Kid Castle Educational
Software (Shanghai) Corp. Ltd. (China).
Pursuant to the Exchange Agreement, Hi Goal became a wholly-owned
subsidiary of Kid Castle, and in exchange for the Hi Goal shares, Kid Castle
issued 11,880,000 shares of its common stock to the shareholders of Hi Goal,
representing 80% of Kid Castle's outstanding stock at that time. In connection
with the exchange and change in control, the current officers and directors of
Kid Castle resigned and the following five persons were appointed as officers
and directors: Kuo-An Wang, Director, President and Chief Executive Officer;
Yu-En Chui, Director, Chief Financial Officer and Secretary; Suang-Yi Pai,
Director; Chin-Chen Huang, Director; and Yu-Fang Lin, Director.
OVERVIEW
Kid Castle Educational Corporation (together with its operating
subsidiaries, "Kid Castle") is a Taiwan based provider of English language
instruction and educational services to children for whom Chinese is their
primary language. Based on our experience providing English language instruction
and educational services to our core K-12 market, we believe we are among the
leading providers of such services and products to K-12 students for whom
Chinese is their primary language. In 2001, Kid Castle through its franchise and
cooperative school operations, provided approximately 450,000 students at over
2,200 locations with English language instruction and other educational
services.
Kid Castle commenced operations in 1986 as an English language school
and since that time has expanded its franchise operations to provide bi-lingual
Kindergarten instruction, computer training and tutorial services. In September
1999, we began offering a variety of multimedia, educational videos, textbooks,
workbooks and educational software authored by us as fully functional
stand-alone products or as supplements to our classroom-based and Internet-based
instruction. In July 2000, we launched our fully developed Internet-based
education program that provides an interactive environment in which K-12
students develop English language and computer skills.
English is the language of international business and Kid Castle
believes that a working knowledge of English has become increasingly important
to long-term success throughout the world. Because English is becoming more
prevalent around the world, we believe there is growing demand for bi - lingual
instruction in Chinese and English throughout a child's educational process. As
more parents and students seek such bi - lingual language instruction for
educational purposes, we believe that the English language instruction market
will experience
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significant growth. Kid Castle uses a combination of live, personalized
instruction, small group classes and interactive computer-based instruction.
We believe that Kid Castle has become one of the largest and most
widely used educational operations in Taiwan. Our operations include over two
thousand franchises and cooperative schools (public schools in alliance with Kid
Castle) serving more than 500,000 thousand students using Kid Castle's teaching
materials. We operate our businesses through the following primary divisions:
Franchise Division, Publishing Division and Internet Division.
KID CASTLE ORGANIZATIONAL CHART
Figure 1: [ORGANIZATIONAL CHART]
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Franchise Division
Our classroom-based courses and tutoring services are provided through
company-operated locations, cooperating schools and through our independent
franchisees. Our franchisees provide Kid Castle courses and tutoring services
under the Kid Castle brand name within a specified territory, in accordance with
franchise agreements with us. The fees paid to us by our franchisees are
comprised of an initial licensing fee for using the Kid Castle brand name, an
annual licensing fee, and the purchase of Kid Castle teaching/learning
materials. Our franchisees are under exclusive agreements to purchase our course
and marketing materials, which they use in conducting and promoting their
classes.
Franchisees must obtain Kid Castle's approval of the location and
design of a Kid Castle school and must operate the franchise school in
accordance with Kid Castle methods, standards and specifications. The franchisee
is required to purchase from Kid Castle all of its instructional materials as
well as student explanatory and promotional brochures developed by Kid Castle.
Kid Castle specifies requirements for other items necessary for operation of a
franchise school, such as computers, instructional materials and furniture.
Kid Castle actively manages its franchise system. Kid Castle requires
franchisees and their employees to attend initial training seminars in franchise
school operations and Kid Castle educational programs. Kid Castle also offers
franchisees continuing training seminars each year. Franchisee training seminars
are designed for each type of school and include: 1) Pre-School English Teaching
Seminar; 2) Children English Teaching Seminar; 3) Care-Taking English Teaching
Seminar; and 4) English Kindergarten Teaching Seminar. The initial training
seminar is designed to familiarize teachers with the Kid Castle teaching methods
(Audio-Lingual, Total Physical response and Communicative Language Teaching) and
materials as well as incorporate the three Kid Castle teaching methods into the
daily teaching plan.
Kid Castle employs division directors who act as "consultants" to
provide assistance to franchisees in technology implementation, business
development, marketing, education and operations. These employees also
facilitate regular communications between franchisees and Kid Castle.
Kid Castle believes there is significant potential for additional
franchised schools both in Taiwan and China. Kid Castle is actively seeking to
expand franchisees in these territories.
In addition to franchise schools, the Company's operations also
includes Cooperating Schools, which are not affiliated with Kid Castle but
contract with Kid Castle to use its teaching/learning materials. Unlike the
franchisees, the Cooperative Schools are not required to use solely Kid Castle
materials and are not required to participate in Kid Castle training seminars.
The third type of school, cooperating care-taking schools are similar
to after-school and care-taking classes that serve children of preschool and
elementary school age. These schools
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are not affiliated with Kid Castle but contract with us to use Kid Castle's
materials although on a much smaller scale than the Cooperative Schools.
Currently, there are approximately 320 Kid Castle franchises,
approximately 1300 cooperating schools and about 600 cooperating
after-school/caretaking schools. Kid Castle operated locations include Kid
Castle Kindergarten, Kid Castle Computer School and Kid Castle Remedial School.
2002 Student Population
- Student Population of Kid Castle Franchise Schools: 50,000
- Student Population of Cooperating Kindergartens: 200,000
- Student Population of Cooperating After-school/Caretaking
Schools: 200,000
PUBLISHING DIVISION
Kid Castle has accumulated years of experience in the education field
to carefully develop what we believe to be superior and effective products, with
content we believe to be complete in its diversification and innovation. Aside
from our traditional, tried-and-true teaching materials, we have also
incorporated computer technology into our teaching materials. We have developed
Internet, multimedia, audio publications, educational videos/VCD, and a complete
series of products for the purpose of educating children. We are also developing
interactive education programs to assist in development of the senses that
engage the senses of hearing, sight, and touch.
2002 Student Subscribers
- More than 450,000 subscribers to the Kid Castle Children's
English materials and literatures.
INTERNET DIVISION
Our Internet division combines the English education division, computer
education division, pre-schooling division, and multimedia into a complete
specialized package. Kid Castle channels these divisions and Internet networking
technology, together with animation, entertainment games, and multimedia, to
establish a specialized children's education network program. This interactive
network includes Kid Castle Internet Education for Children and Kid Castle
Internet English Schooling Program which allows K-12 students to choose among a
variety of learning methods, programs, and program content. Currently, our
Internet products and services are exclusively available to franchisees and
cooperating schools through an educational website at no additional charge. We
plans to offer this service to the public as a fee based website.
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FRANCHISE, PUBLISHING, INTERNET, ASSIMILATION CYCLE
Figure 2:
[FRANCHISE CYCLE GRAPHIC]
Although Kid Castle's Franchise, Internet, and Publishing can be and
are separate operations, they are also able to support each other.
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MARKET OVERVIEW AND STRATEGY
English is the language of international business and Kid Castle
believes that a working knowledge of English has become increasingly important
to long-term success throughout the world. Because English is becoming more
prevalent around the world, we believe there is growing demand for bi-lingual
instruction in Chinese and English throughout a child's educational process. As
more parents and students seek such bi-lingual language instruction for
educational purposes, we believe that the English language instruction market
will experience significant growth.
TAIWAN MARKET OVERVIEW
Our target market in Taiwan consists of all elementary and pre-school
age children. According to a study by the Taiwan Department of Education,
approximately 53.8% of elementary school students receiving extra-curricular
tutoring. In other words, one out of every two students is being tutored in some
form of class or institution outside of their regular schooling. There also has
been an aggressive effort to provide English education programs with particular
emphasis on fifth and sixth graders. We believe such programs can benefit all
children from pre-school through elementary school age. We offer a series of
programs and products that we believe are well-suited to meet the English
instruction and education needs of these pre-school and elementary age
children in the market segments briefly described below.
ANALYSIS OF ELEMENTARY AND PRE-SCHOOL MARKET
Preschool Educational Market
There are approximately 1.42 million 2 to 6 years olds in Taiwan of
which 60 percent are pre-schoolers (about 850,000). We estimate that of that
number approximately 1 million students (about 70 percent of which are 2 to 6
year olds), comprise the pre-school English learning materials market.
Elementary School English Language Materials
The Taiwan Department of Education has issued a directive that from the
2001 academic year onward, computer skills and English must be incorporated into
the school curriculum for all students in third grade and above. As a result, we
believe that nearly 1.87 million students will require English language
materials for remedial purposes. Taiwan's schools have little experience in the
new curriculums, materials and a lack of qualified teachers.
Elementary Remedial Education
We believe that children's remedial education will move in the
direction of diversification of products, increased dissemination of
information, and complementing of the school curriculum with English and
computer skills. We estimate that approximately 50% of the 1.93 million 7 to 12
year old elementary students will participate in remedial courses.
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CHINA MARKET OVERVIEW
According to the 2001 market survey by the National Bureau of
Statistics of China, the kindergarten education market is comprised of 53
million children, 140 million elementary students for the after-school tutoring
market, and approximately 200 million students in the English language education
market.
Yet, despite such a large market and business opportunity, it is still
difficult to be established in the market. Foreign companies have difficulties
operating in China due to differences in cultural background and educational
methods. We believe that a Taiwan based company is an ideal candidate to operate
in China because of similarities in culture, educational methods and
expectations.
In the past ten years, China has seen an impressive double-digit
economic growth percentage. With this economic growth, consumers have greatly
increased their expenditures. And with the government motto of "children are our
treasure," parents are heavily investing in their children's education whether
these investments are putting their children into premium kindergartens,
enrolling them into after-school tutoring institutions to improve on their
English language skills and/or providing computers and other educational
technologies. A large portion of the parent's investment is to place their
children into a prominent school and an internationally recognized university so
that they may become leaders of the society.
Remedial English Education
Government-sponsored kindergartens mediocre teaching materials and
methods are not able to satisfy the demanding needs of parents searching for
high quality specifications. At the same time, Chinese society has begun to
demand that the kindergarten curriculum be taught in English and Chinese. At 53
million pre-schoolers, we believe the current size of China's pre-school
education market is still only at its nascent stages.
According to the 2001 Ministry of Education P.R.C. Report beginning in
2002, China is aggressively incorporating English into their elementary school
curriculum. The mentality of "English language is a necessity to function with
the world" is being embedded in the minds and hearts of every household and
coincides with other events that we believe will transform Chinese elementary
education:
1. Because China is the host of the 2008 Olympics, its
government is beginning to initiate radical changes in the education
curriculum.
2. As a result of its entrance into the WTO, China is moving
to internationalize their education systems. Learning the English
language is a logical process.
3. Many college graduates leave China to continue their
academic careers in foreign countries where fluency in the English
language is a necessity.
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4. China's economy has become a target of foreign industries
as a developing environment. The benefits of working in an
international company entice parents to have their children acquire
strong English skills so they may be able to enter the new
international environment.
5. China, in the long term, has planned to diversify their
enterprise and government agencies to a more international orientation.
Many people have sought to learn English in order to raise their value
in the competitive job market.
Privately Operated Elementary School Market
The Chinese government has recently been encouraging development of
privately operated elementary schools (Department of Education issuance of
"Community Development Ordinance" in October 1997). The government has also
launched a China/Foreign education co-operative operation (Government Education
Commission statement "Provisional China/Foreign Cooperation Regulation.") with
the plan to raise the level of its own educational systems by using foreign
know-how and resources. We believe this type of government policy will greatly
expand the Private Elementary School Market and create impressive market
potential.
Technology Advancements
China currently has 120 million cable subscribers (Ministry of
Information Industry P.R.C.). This set-up has allowed the government to connect
the people with up-to-date information. The government has already begun a
cable/optics and networking system that would expedite the exchange of
information quicker and more reliably (Id.). With such technology and the
increasing value of Internet-based education, we believe the Children's
Internet-Based Education Market will have the technology and the demand to
experience significant growth.
CHINA'S DAILY SPENDING ABILITY:
The following table is the economic growth rate from 1992 to 1998 for
the selected countries. From the table, it is apparent that China is the major
growth center with the yearly growth percentage nearing double digits. We
believe this economic growth can and will translate to an increase in consumer
spending in the English language learning market.
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MAJOR COUNTRIES' ECONOMIC GROWTH PERCENTAGE (1996-2001)
Figure 3:
Since 1996 to 2001, China has been consistently growing at an average of
8.1 percentage while the US had an average gain of 3.61 percent and Hong Kong
with 2.98 percent. (Directorate-General of Budget, Accounting, and Statistics
Executive Yuan the Republic of China Report 2001.
Country 1996 1997 1998 1999 2000 2001
------- ---- ---- ---- ---- ---- ----
Mainland China 9.6 8.8 7.8 7.1 8.0 7.3
U.S.A. 3.6 4.4 4.4 4.1 4.1 1.1
Japan 3.5 1.8 -1.1 0.8 1.5 -0.4
Germany 0.8 1.4 2.0 1.8 3.0 0.8
Hong Kong 4.5 5.5 -5.3 3.0 10.5 -0.3
Singapore 7.6 8.5 0.1 5.9 9.9 -2.2
Korea 6.7 5.0 -6.7 10.7 8.8 4.1
Malaysia 8.6 7.3 -7.4 6.1 8.3 -0.4
Thailand 5.9 -1.4 -10.8 4.2 4.4 1.0
Taiwan 6.1 6.7 4.6 5.4 6.0 -2.1
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ENTRANCE TO CHINA'S MARKET
Kid Castle Technology Corp. Ltd. ("Kid Castle Taiwan"), is the base for
Kid Castle's global operations and will be the center of research and
development for expansion of its operations into China. We have been very
enthusiastic concerning the potential of China's children education market and
we believe have made the necessary preparation to penetrate the market. During
the past two years, Kid Castle invested retained earnings of over 80 million NTD
(approximately 2.2 million USD) in research and development of educational and
Internet materials in preparation for penetration of the Chinese children
education market. In November 2001, Kid Castle opened a company operated
kindergarten and five franchise remedial schools in Shanghai.
COMPETITION
The English language instruction and educational services industry is
highly fragmented, varying significantly among different geographic locations
and types of consumers. Our ability to compete depends on our ability to improve
existing or create new English language learning materials and courses to
distinguish Kid Castle from its competitors. Other providers of English language
instruction include individual tutors, small language schools operated by
individuals and public institutions, and franchisees or branches of large
language instruction companies, some of which operate internationally. The
smaller operations typically offer large group instruction and self-teaching
materials for home study, while some larger competitors concentrate on the
higher-priced, business-oriented segment of the English language instruction
market by offering programs of intensive and individualized instruction. As the
demand for English language skills rises due to the evolution of the
information-based global economy, competing English language instruction and
materials providers are likely to try to strengthen their positions in the
market by expanding their operations, pursuing strategic alliances and acquiring
small competitors. This increasing competition may adversely affect our ability
to grow our English language instruction business and may also adversely affect
our profitability. Additional competitive pressures exist specifically in Taiwan
due to the saturation of the market for English language instruction and
materials providers in that country.
Taiwan
SIMILAR CHILDREN FRANCHISE EDUCATION COMPANY COMPARISON
Figure 4:
ITEM KID CASTLE HESS SESAME STREET JIA YIN
---- ---------- ---- ------------- -------
Chain Franchise 320 200 160 138
Schools
The above figures are from the annual Republic of China Franchise Committee held
on April 2000.
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TAIWAN DEPARTMENT OF EDUCATION REVIEW RESULTS FOR EDUCATIONAL SCHOOL
CHAIN FRANCHISES:
Kid Castle is the only Institution to be approved by all six counties and cities
in Taiwan as an institution with superior quality and service (The Republic of
China - Ministry of Education). Figure 5:
Region Kid Castle Hess Jia Yin Sesame Street
------ ---------- ---- ------- -------------
Taipei City O O O N/A
Taipei County O O O N/A
Tao Yung County O O O N/A
Taichung County O X X N/A
Kaoshung County O O O N/A
Tainan County O O O N/A
O : Approved by the County Education Department.
X : Not-Approved by the County Education Department.
N/A: The Franchise Operation did not submit materials to the Education
Department for review.
China
Figure 6:
COMPANY NAME CURRENT COMPETITION
------------ -------------------
Cambridge Youth School Operation of children/teenager
English learning and not present in the
kindergarten market. Although charges a
moderate tuition, they are unable to provide
sophisticated teaching programs, reliance on
examinations, insufficient experience in
English conversation, established early
therefore more known.
Education First Began its development in Shanghai in
1997. Catered to adults and ages 7-14 but has
no kindergarten schools. High entrance fee into
franchise. Have not been established enough to
be well known. High tuition costs.
G-TELP Entered the China market in 1993. Direct sale
of books as core operation. Respectable in its
industry. Has just recently been expanding
towards the English education school market.
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Figure 6:
COMPANY NAME CURRENT COMPETITION
------------ -------------------
Shane Education Entered the Shanghai market in 2000.
Caters more to adult education and leans
towards England-styled English. Higher tuition.
Operation limited to Shanghai region.
Jia Yin Entered into China market in recent years.
Teaching materials as their core operation. Has
already expanded two operations of franchise
schools in Cheng Duo.
STRENGTH OPPORTUNITY
-------- -----------
1. Kid Castle, with its specialist experience and a 1. There are 35.48 million students with 23.26
full force of services to enter China's market and million kindergartners in China. We believe this
cultivate qualified local instructors for regional great source of demand creates impressive
services. potentials.
2. Kid Castle has a wide variety of products to meet 2. Because of the Olympics, the government is
the diversified needs of customers. Ability to aggressively pushing for the assimilation of the
cater the right product to the right people. English language. This government action creates
and awareness and importance to the people.
3. Kid Castle teaching materials are researched and 3. Currently there is a vacuum for progress in China.
developed by specialists that understand the Similar to the rapid growth rate in Taiwan 10 years ago,
domestic market and cultural behavior except China's growth is much more rapid.
thus much more suitablyqualified than foreign
operation for the Chinese market.
4. Has complete knowledge and strategy of the 4. China's entrance to the WTO will bring more
market. Has begun penetrating the China market. foreign businesses into the Mainland. These
surge of international companies will create a
greater need for the English language.
5. Has already established a successful operation in 5. Same language and similar culture create fewer
Taiwan unlike other foreign operations that have differences allowing Taiwanese to enter the China
little experience in dealing with local culture and market with fewer adjustments.
mind-set.
6. Can transfer its proven experience in Taiwan to
manage the Kindergarten operation in China.
WEAKNESS THREAT
-------- ------
1. Because of the strong relationships between 1. There are instabilities and inconsistencies in
government and local business, there may be some interpreting China's regulations and laws, thus
degree of difficulties for a Taiwanese business to this creates certain investment risks.
enter the China market.
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STRENGTH OPPORTUNITY
-------- -----------
2. There may be different regulations for local 2. International businesses have already set
business and for foreign business. China as the target zone. The WTO entrance will
bring numerous competitors to China.
3. Similar businesses in Taiwan are rapidly
entering China's market.
SALES AND MARKETING
The majority of the parents of our students choose our education
programs and materials based on the recommendations of other parents and
teachers. We also build awareness of our brand and promote our products through
our franchisees and relationships with the cooperating schools. We also maintain
an internal sales force and engage in some international, national and local
advertising.
We engage in a broad range of activities to inform potential students
and franchisees about our teaching/learning model and the programs offered.
These activities include print and broadcast advertising, and direct sale at
targeted demographics. A substantial portion of new students and franchisees are
referred by parents of students, and current franchisees and current users of
our published materials.
Advertising is centrally monitored and is directed primarily at local
markets in which a kindergarten is located. We approve and monitor all
advertising. In addition, all responses are analyzed to provide data for future
marketing efforts.
We market our programs and products primarily through advertising and
direct mail. Marketing activity is primarily directed at parents of potential
students. All marketing activity is tracked to measure effectiveness and to
provide information for future activities.
Individual franchisees have their own marketing methodologies for
students, yet we monitor and provide general marketing strategies to help these
franchisees. Policies and standards and procedures for new franchisees and
cooperating schools are established centrally, but are implemented at the local
level through an employee in the marketing department.
Cooperating Schools also create more exposure for Kid Castle. By having
these schools use our teaching/learning materials, parents and children will be
more exposed to the Kid Castle brand name as well as the after school education
that we provide through our care-taking schools.
STRATEGY
Our on-going goal is to provide children's education through innovative
learning materials by focusing heavily upon research and development to produce
innovative materials for children's learning improvement. We aim our business
towards providing learning materials for K-12 students and Kid Castle
franchises. Our website (http://www.kidcastle.com) contains company and product
information.
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Kid Castle prides in itself in the commitment to provide excellent and
diverse teachers by continually seeking qualified teachers with exceptional
attributes. A site (http://www.kidcastle.com/personnel/index.htm ) is
established for potential foreign teachers wishing to teach English in Taiwan or
China. This site includes comprehensive instructions and information for
foreigners to teach in China or Taiwan and offer contact information to these
potential teachers.
We have substantially increased, and expect to further increase our
sales and marketing efforts in order to market more aggressively our franchises
in China and thereby increase distribution of our English learning materials.
EMPLOYEES
As of December 1, 2002, we had the following number of employees:
KID CASTLE (TAIWAN)
Employee- Employee-
Full Part
Department Time Time Total
Financial Dept. 11 1 12
Stock Management Dept. 15 0 15
Design Dept. 8 0 8
Secretariate 4 2 6
Kaohsuing Branch Office 9 0 9
Publishing Dept. 3 2 5
Special Projects Development Dept. 8 0 8
Early Childhood Academic Affairs Dept. 15 0 15
Language Schools Academic Affairs Dept. 10 0 10
Foreign Personnel Dept. 4 0 4
Marketing Dept. 3 0 3
Asia Development Dept. 8 0 8
Franchise Marketing Dept.-Student Counseling 10 0 10
Franchise Marketing Dept.-Franchising 5 0 5
Teaching Material Marketing Dept.-Kindergarten 6 0 6
Teaching Material Marketing Dept.-Elementary School 6 0 6
MIS Dept. 12 5 17
Direct Sales Dept. 29 0 29
Subtotal 166 10 176
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KID CASTLE (CHINA)
Employee- Employee-
Full Part
Department Time Time Total
Multimedia Dept. 3 0 3
MIS Dept. 4 0 4
Design Dept. 12 0 12
Financial Dept. 6 0 6
Administration Dept. 6 0 6
Inventory Dept. 7 0 7
Management Dept. 2 0 2
Legal Affairs Dept. 1 0 1
Human Resource Dept. 1 0 1
Children's Language Dept. 19 0 19
Early Childhood Academic Affairs Dept. 7 0 7
Special Task Force Dept. 5 0 5
Strategic Planning Dept. 3 0 3
Sales Dept. 8 0 8
Subtotal 84 0 84
--- -- ---
TOTAL 250 10 260
The chart below sets forth the names, positions, and education of some
of our significant employees.
NAME POSITION EDUCATION BACKGROUND
---- -------- --------------------
Da-Yeh University (Graduate). Co-Founder of Kid
Wang Kuo An CEO and President Castle Educational Institution. Managing Director of
Taipei Publishing Association.
CFO and Senior Vice Da-Yeh University (Graduate). Co-Founder of Kid
Chiu Yu En President Castle Educational Institution. R.O.C. International
English Education Managing Director.
University of Washington, Seattle. Industrial
Management Major. A founder of Kid Castle English
Fung Eu Zei Chief Manager Institution.
15 years of experience in Children/Pre-Schooler
English Education Senior Editor.
Zue Li Business School.
Kid Castle Educational Institution International
Huang Tzing Zhen Vice President Franchise Division Chief Managing Director.
13 years of experience in kindergarten franchise
promotion and management.
Masters Degree from National Taipei University of
Technology.
Su Jion Ming Vice President 15 years experience in managing children's English
After School.
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NAME POSITION EDUCATION BACKGROUND
---- -------- --------------------
Kid Castle Education Institution Publishing
Distribution Systems Chief Coordinator.
10 years experience in publishing/distribution.
Tzao Ming Ji 5 years experience in education franchise marketing.
Four years in publishing distribution and children's
education franchise.
Cheng Liang Li Education Consultant Texas State University Ph.D. of Educational English.
University of Warwick at England. More than 5 years
Malcolm Higgins Vice President of Overseas experience in compiling writing teaching materials.
Operations
Brown University 4 years in English Education.
Jacob P.E. Roth Editor of English Teaching More than 4 years of experience in writing/editing
Materials children's English teaching materials.
Humboldt State University, Journalism Major.
Chris Jackson Editor of English Teaching More than 3 years experience as a journalist and
Materials editor.
Wenzhou Teaching University.
7 years experience in Children's Education.
Hong Bi Qing Education Director 5 years experience in editing children's
English teaching materials.
GOVERNMENT REGULATION
TAIWAN
The Ministry of Education requires that teaching/learning materials to
be published must first be submitted to the Bureaus of Education (BOE) for
review. The BOE regulates study regulation, social education, compulsory
education, and physical and health education on a county and city level.
According to the Education Textbook Review Regulation executed on September 1st,
2000 by the Ministry of Education, all materials published for elementary school
education must be reviewed by the BOE. BOE will review the materials and submit
a decision within 90 days. Once the BOE approves of the materials, the applicant
must send three copies of the final version to the BOE. The BOE will again make
its decision within 60 days. If the BOE does not approve of the initial
submission, the applicant has 45 days to resubmit the materials with any
corrections that the BOE deems necessary. The BOE will give its decision within
45 days. If the material is not approved, or the corrections are not
satisfactory to the BOE, the applicant has 30 days to make the corrections and
submit it to the BOE. The BOE will then return its decision within 30 days. If
the BOE does not approve of the correction on the third re-submission, the
applicant will have to start over the approval process.
The September 22nd 1994 Foreigner Employment for Foreign Language
Remedial Education Regulation by the Taiwan Province Taipei Ministry of
Education, updated in June, 3rd 1999, requires all foreign remedial education
instructor applicant must be above twenty years of age, have a diploma from a
professional school or college and have certification in a language teaching
related program. The foreign applicant must also provide a health and drug
examination
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certification and require to submit the above certifications, diplomas and
documents translated into Chinese.
CHINA
According to China-Foreign School Cooperation Regulation effective
January 1995, foreign companies cannot have wholly owned operation of
educational franchises and must cooperate with Chinese investors. The Regulation
also limits the number of seats for foreign investors on the board of directors
or any controlling board or committee to no more than half. The director of the
school as well as the chairman of the board must be of Chinese citizenship and
must have authority over the school.
Teaching/Learning materials must be submitted to the Provincial
Municipal Education Administration for approval.
The Ministry of Education has general guidelines for every province and
major cities, (such as Shanghai and Beijing that have their own education
administration), but each province has its own education administration body and
its own regulations and requirements.
KINDERGARTEN REGULATION
The China Ministry of Education (MOE), under the Kindergarten Operation
and Management Regulation, stipulates the following: the location of the
kindergarten must be in accordance to the safety standards determined by the
MOE, school master, principal, and teachers each must have a diploma from a
teachers college and with backgrounds in children's education or higher, school
staffs must have a junior high education/diploma equivalent or higher; nurse and
similar positions must have high school diploma/education or higher.
Reorganization/correction (with deadline), suspension of student enrollment,
and/or suspension of operation will result from the following violations:
non-licensed operation, location and environment unsatisfactory to government
standards; distributing material that are inappropriate for children or
materials that violate the Educational Standards set by the MOE. More severe
violations such as illegal controlled substance usage, possession of dangerous
instruments, corporal punishment, and/or embezzlement of school funds or
property will result in punishment and sanctions in accordance with the degree
of violation.
INTELLECTUAL PROPERTY AND PROPERTY RIGHTS
Our copyrights, trademarks, service marks, trade secrets, proprietary
technology and other intellectual property rights distinguish our products and
services from those of our competitors, and contribute to our competitive
advantage in our target markets. To protect our brand, products and services and
the systems that deliver those products and services to our customers we rely on
a combination of copyright, trademark and trade secret laws as well as
confidentiality agreements and licensing arrangements with our employees,
customers, independent contractors, sponsors and others.
We strategically pursue the registration of our intellectual property
rights. However, effective patent, trademark, service mark, copyright and trade
secret protection may not always
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be available. Existing laws do not provide complete protection, and monitoring
the unauthorized use of our intellectual property requires significant
resources. We cannot be sure that our efforts to protect our intellectual
property rights will be adequate or that third parties will not infringe or
misappropriate these rights. In addition, there can be no assurance that
competitors will not independently develop similar intellectual property. If
others are able to copy and use our products and delivery systems, we may not be
able to maintain our competitive position. If litigation is necessary to enforce
our intellectual property rights or determine the scope of the proprietary
rights of others, we may have to incur substantial costs or divert other
resources, which could harm our business.
In addition, competitors and others may claim that we have infringed
their intellectual property rights. Defending any such lawsuit, whether with or
without merit, could be time-consuming, result in costly litigation or prevent
us from offering our products and services, which could harm our business. If a
lawsuit against us is successful, we may lose the rights to use our products or
be required to modify them, or we may have to pay financial damages.
In order to develop, improve, market and deliver new products and
services, we may be required to obtain licenses from others. There can be no
assurance that we will be able to obtain licenses on commercially reasonable
terms or at all or that rights granted under any licenses will be valid and
enforceable.
MANAGEMENT.
Our directors, executive officers and other significant employees and
their ages and positions are as follows:
Name of Individual Age Position with company and subsidiaries
------------------ --- --------------------------------------
Kuo-An Wang 43 Chief Executive Officer, President & Director
Yu-En Chiu 42 Chief Financial Officer, Secretary & Director
Suang-Yi Pai 42 Director
Chin-Chen Huang 35 Director
Yu-Fang Lin 26 Director
Set forth below is a description of the backgrounds of each of the
officers and directors of the Company:
KUO-AN WANG has served as President and a director of the Company since
October 2002. From 1999 to the present, Mr. Wang has served as President of Kid
Castle Internet Technology. From 1997 to 1999, Mr. Wang was President of Kid
Castle Enterprise, Premier Holding Investment Property Ltd. and Global
International Education Investment Ltd.
YU-EN CHIU has served as Chief Financial Officer, Secretary and a
director of the Company since October 2002. From 1999 to the present, Mr. Chiu
has served as Chief Financial officer and Senior Vice President of Kid Castle
Internet Technology. From 1997 to 1999, Mr. Chiu served as Vice President of Kid
Castle Enterprise.
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SUANG-YI PAI has served as a director of the Company since October
2002. For the past five years through October 18, 2002, Mr. Pai has served as
the General Manager of Chin Yi Fung Enterprise Co. Ltd., a privately held
company engaged in the manufacture of Velcro and Polyform products.
CHIN-CHEN HUANG has served as a director of the Company since October
2002. From 1999 to the present, Mr. Huang has served as Vice President of Kid
Castle Internet Technology. From 1997 to 1999, Mr. Cheng served as an Assistant
Manager of Kid Castle Enterprise.
YU FANG LIN has served as a director of the Company since October 2002.
From 2001 to 2002, Ms. Lin served as a Specialist in Strategic Planning at
Choice Lithograph, Inc., a publicly traded company in Taiwan engaged in the
printing of books, magazines and calendars. From 1999 to 2000, Ms. Lin was a
Programmer Analyst with American Management Systems, Inc. From 1998 to 1999, Ms.
Lin was unemployed, and from 1997 to 1998 she was completing her undergraduate
education at the University of California, Berkeley.
The directors named above will serve until the next annual meeting of
the Company's stockholders or until their successors are duly elected and have
qualified. Directors will be elected for one-year terms at the annual
stockholders meeting. Officers will hold their positions at the pleasure of the
board of directors, absent any employment agreement, of which none currently
exists. There is no arrangement or understanding between any of the directors or
officers of the Company and any other person pursuant to which any director or
officer was or is to be selected as a director or officer, and there is no
arrangement, plan or understanding as to whether non-management shareholders
will exercise their voting rights to continue to elect the current directors to
the Company's board. There are also no arrangements, agreements or
understandings between non-management shareholders that may directly or
indirectly participate in or influence the management of the Company's affairs.
RISK FACTORS
Prospective investors should carefully consider the following risk
factors, in evaluating us and our business. The factors listed below represent
certain important factors which we believe could cause such results to differ.
These factors are not intended to represent a complete list of the general or
specific risks that may affect us. It should be recognized that other risks may
be significant, presently or in the future, and the risks set forth below may
affect us to a greater extent than indicated.
BECAUSE OUR OFFICERS AND DIRECTORS ARE NOT U.S. PERSONS, AND OUR OPERATING
SUBSIDIARIES ARE TAIWAN AND PEOPLE'S REPUBLIC OF CHINA COMPANIES, YOU MAY BE
UNABLE TO ENFORCE JUDGMENTS UNDER THE SECURITIES ACT.
Our operating subsidiaries are a Taiwan Company and a People's Republic
of China company, our officers and directors are residents of various
jurisdictions outside the United States. All or a substantial portion of the
assets of our business and of such persons are located outside the United
States. As a result, it may be difficult for investors to effect service of
process
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within the United States upon such persons or to enforce in the United States
courts judgments obtained against such persons in United States courts and
predicated upon the civil liability provisions of the Securities Act.
BECAUSE WE FACE COMPETITION FROM ESTABLISHED COMPETITORS, WE MAY BE UNABLE TO
MAINTAIN MARKET SHARE
Our primary competitors have significant financial, technical and
marketing resources, and/or name recognition, including Sesame Street, Hess,
G-Telp and Jia Yin. Some of these competitors have a longer operating history
and greater overall resources than we do. These companies also have established
customer support and professional services organizations. As a result, our
competitors may be able to adapt more quickly to changes in customer needs,
offer products and services at lower prices than Kid Castle, devote greater
resources than Kid Castle to development and sale of teaching/learning products
and services, which could result in reducing our market share.
BECAUSE WE DEPEND UPON A SMALL NUMBER OF KEY MANAGEMENT PERSONNEL, THE LOSS OF
SUCH PERSONS COULD HAVE A NEGATIVE IMPACT ON OUR BUSINESS
If the following key officers cease employment with us before we find
qualified replacements, it would have a significant negative impact on our
operations. We do not have employment agreements with any of our executive
officers. Our success is dependent upon the personal efforts and abilities of
our executive officers, Kuo - An Wang, Chief Executive Officer and Yu - En Chui,
Chief Financial Officer.
BECAUSE KID CASTLE CONDUCTS ITS OPERATIONS IN NEW TAIWAN (NT) DOLLARS AND RMB,
WE ARE SUBJECT TO RISK FROM EXCHANGE RATE FLUCTUATIONS
Our transactions with suppliers and customers are effected in New
Taiwan dollars and RMB, Kid Castle's functional currency. Our financial
statements are reported in U.S. dollars. As a result, fluctuations in the U.S.
dollars to New Taiwan dollars exchange rate may effect the reported financial
results of Kid Castle from one period to the next. Kid Castle does not actively
manage its exposure to such effects.
AN INCREASE IN MARKET COMPETITION COULD HAVE A NEGATIVE IMPACT ON OUR BUSINESS
Our markets are new, rapidly evolving and highly competitive, and we
expect this competition to persist and intensify in the future. This increase in
competition could lead to price reductions, decreased sales-volume,
under-utilization of employees, reduced operating margins and loss of market
share. There can be no assurance that we will be able to successfully compete
for customers in our targeted markets.
Our failure to maintain and enhance our competitive position could
seriously harm our business and operating results. We encounter current or
potential competition from a number of sources, including:
- Branches and franchises of international language instruction
companies
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- Public institutions and private schools
- Private tutors
WE CANNOT PREDICT WHETHER DEMAND FOR OUR PRODUCTS AND SERVICES WILL CONTINUE TO
DEVELOP, PARTICULARLY AT THE VOLUME OR PRICES THAT WE NEED TO REMAIN PROFITABLE.
Although the market for English language instruction and education is
growing rapidly, we cannot be certain that this growth will continue in its
present form, or at all. We believe our success ultimately will depend upon,
among other things, our ability to:
- increase awareness of Kid Castle's brand and the availability
of our products and services;
- continue to attract and develop relationships with educational
institutions and regulatory authorities in our targeted
geographic markets; and
- continue to attract and retain customers.
IF WE ARE UNABLE TO MAINTAIN, IMPROVE AND DEVELOP OUR PRODUCTS AND SERVICES, WE
MAY NOT ACHIEVE PROFITABILITY
In order to remain profitable, we need to maintain and improve our
current products and services and to develop or license new ones on a timely
basis. If we cannot effectively maintain, improve and develop products and
services we may not be able to recover our fixed costs or otherwise remain
profitable. We may not be able to develop and introduce new products, services
and enhancements that respond to technological changes, evolving education
industry standards or customer needs and trends on a timely basis. We may
experience difficulties that could delay or prevent the successful development,
introduction or marketing of new products, services and service enhancements.
These new products, services and service enhancements may not achieve market
acceptance or our competitors may develop alternative technologies and methods
that gain broader market acceptance than our products and services.
IF WE LOSE KEY MANAGEMENT OR OTHER PERSONNEL, WE MAY EXPERIENCE DELAYS IN OUR
PRODUCT DEVELOPMENT AND OUR GROWTH PROSPECTS
Our growth and success also depends on our ability to attract, hire and
retain additional highly qualified management, educators, technical, marketing
and sales personnel. These individuals are in high demand and we may not be able
to attract the staff we need. The hiring process is intensely competitive, time
consuming and may divert the attention of our management from our operations.
Competitors and others have in the past, and may in the future, attempt to
recruit our employees. If we lose the services of any of our senior management
or key education personnel, or if we fail to continue to attract qualified
personnel, our business could suffer.
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BECAUSE WE MAY NOT BE ABLE TO PROTECT OUR PROPRIETARY RIGHTS ,WE MAY INCUR
SUBSTANTIAL COSTS TO DEFEND OR PROTECT OUR BUSINESS AND INTELLECTUAL PROPERTY
If we fail to protect our intellectual property, we may be exposed to
expensive litigation or risk jeopardizing our competitive position. The steps we
have taken may be inadequate to protect our technology and other intellectual
property. We may have to litigate to enforce our intellectual property rights,
to protect our trade secrets or to determine the validity and scope of the
proprietary rights of others. This litigation could result in substantial costs
and the diversion of our management and technical resources which could harm our
business.
BECAUSE WE MAY NOT BE ABLE TO AVOID CLAIMS THAT WE INFRINGED THE PROPRIETARY
RIGHTS OF OTHERS, WE MAY INCUR SUBSTANTIAL COSTS TO DEFEND OR PROTECT OUR
BUSINESS AND INTELLECTUAL PROPERTY
Although we have taken steps to avoid infringement claims from others,
these measures may not be adequate to prevent others from claiming that we
violated their copyrights, other trademarks or other proprietary rights. Any
claim of infringement could cause us to incur substantial costs defending
against the claim, even if the claim is invalid, and could distract our
management from our business. A party making a claim could secure a judgment
that requires us to pay substantial damages.
BECAUSE WE INTEND TO EXPAND INTERNATIONALLY, WE WILL BE SUBJECT TO RISKS OF
CONDUCTING BUSINESS IN FOREIGN COUNTRIES
As we expand our operations outside of Taiwan, we will be subject to
the risks of conducting business in foreign countries, including:
- our inability to adapt our products and services to local
cultural traits, customs and mobile user preferences,
- our inability to locate qualified local employees, partners
and suppliers,
- the potential burdens of complying with a variety of foreign
laws, trade standards and regulatory requirements;
- geopolitical risks, such as political and economic instability
and changes in diplomatic and trade relationships;
- political, economic and social conditions in the foreign
countries where we conduct operations;
- currency risks and exchange controls;
- potential inflation in the applicable foreign economies; and
- foreign taxation of earnings and payments received by us from
our franchisees and affiliates.
We cannot be certain that the risks associated with our anticipated
foreign operations will not negatively affect our operating results or
prospects, particularly as these operations expand in scope, scale and
significance.
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"PENNY STOCK" REGULATIONS MAY IMPOSE CERTAIN RESTRICTIONS ON MARKETABILITY OF
OUR COMMON STOCK
The SEC has adopted regulations which generally define "penny stock" to
be an equity security that has a market price of less than $5.00 per share. Our
common stock may fall within the definition of penny stock and subject to rules
that impose additional sales practice requirements on broker-dealers who sell
such securities to persons other than established customers and accredited
investors (generally those with assets in excess of $1,000,000, or annual
incomes exceeding $200,000 or $300,000, together with their spouse).
For transactions covered by these rules, the broker-dealer must make a
special suitability determination for the purchase of such securities and have
received the purchaser's prior written consent to the transaction. Additionally,
for any transaction, other than exempt transactions, involving a penny stock,
the rules require the delivery, prior to the transaction, of a risk disclosure
document mandated by the SEC relating to the penny stock market. The
broker-dealer also must disclose the commissions payable to both the
broker-dealer and the registered representative, current quotations for the
securities and, if the broker-dealer is the sole market-maker, the broker-dealer
must disclose this fact and the broker-dealer's presumed control over the
market. Finally, monthly statements must be sent disclosing recent price
information for the penny stock held in the account and information on the
limited market in penny stocks. Consequently, the "penny stock" rules may
restrict the ability of broker-dealers to sell our common stock and may affect
the ability of investors to sell our common stock in the secondary market.
ITEM 5. OTHER EVENTS.
On August 15, 2002, the Board of Directors of Kid Castle approved a
reverse split of Kid Castle's common stock of one share for every fifty issued
and outstanding shares. The reverse split was effectuated on August 22, 2002.
ITEM 7. FINANCIAL STATEMENTS, PRO FORM FINANCIAL INFORMATION AND EXHIBITS.
(a) Financial Statements
The audited financial statements of Kid Castle for the fiscal years
ended December 31, 2002 and 2001 to be filed with this Report will be filed by
amendment.
(b) Exhibits
Exhibit No. Description
----------- -----------
10.1 Exchange Agreement
[ SIGNATURE PAGE FOLLOWS ]
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
KID CASTLE EDUCATIONAL CORPORATION
Date: January 30, 2003 By: /s/ Kuo-An Wang
------------------------- --------------------------
Kuo-An Wang
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